Post-Serial Podcasting in the Twin Cities: The Weekend Starts Now

Two Twin Cities niche media champions – James Norton from The Heavy Table and Taylor Carik from Secrets of the City (SotC) – have joined forces to produce The Weekend Starts Now, a triumphant new local podcast series, with help from audio engineer Adam Voreis. However, this is not their first podcasting rodeo. We spoke to SotC head Carik […]

The Startup Capital of the North

The Twin Cities are a fertile ground for creative thought, technological innovation, and savvy business people. This was made especially concrete at Beta.MN 2.0, an event allowing local startups to demo their products while meeting and mingling with entrepreneurs, investors, and supporters. The event was held Thursday, May 14, 2015 at the Surly brewery, which proved to be the […]

The World’s Greatest

Guinness is Good for You This time we aren’t talking about tall, dark and handsome pints of Irish lager, rather Guinness World Records involving several pints of fake blood… This October The Social Lights facilitated the Guinness World Record attempt for Largest Gathering of Zombies during the 8th Annual Zombie Pub Crawl. We received word […]

A Tale of Two Fairs

Let me start by making a bold statement: State Fair is a fairy tale. Friends and families travel near and far to enter a world where the children swirl around on tipping cups, the animals speak in several languages, and the food is prepared and propped on stick.  Enter the tale of two fairs. A […]

It’s a Party! You’re Invited!

Our client, O’Gara’s Bar and Grill, has some exciting news! They are pleased to announce the grand opening of The Shanty at O’Gara’s (in the former Garage at O’Gara’s space). Get a sneak peek at The Shanty’s menu and Craft Taps in Thrillist Minneapolis. What Now? Become a fan of the new Facebook Page. Follow […]

Countdown to Midnight

Quick! What are you doing for New Year’s Eve?  What are you wearing for New Year’s Eve?  No answer? The clock is ticking. With less than 48 hours until New Year’s Eve, it’s do or die time.  Luckily for you, we have all the answers right here! Our HighLIGHTS NYE Guide to the Twin Cities […]

Social Influence is Alive and Kicking at Zombie Pub Crawl

“Where are you going tonight dressed like that?” my dad said as I prepared to leave for the Zombie Pub Crawl dressed as a Hunter S. Thompson zombie.  “I’m going out to eat braaaaiiinnnsssssss!” He wasn’t amused.  My dad had never heard of a zombie pub crawl.  He also has never heard of Twitter. Therein […]