Power Up: How to Write Alt Text Effectively for Social Media
As marketers, we need to keep in mind the fact that blind and visually impaired people use social media too. They use it for the same reasons sighted people do — to connect with others, keep up with trends and current events, and share opinions and experiences with the world. As social media professionals, we strive […]
Power Up: The Art of Asking Curious Questions
Asking questions is something we all know how to do, but rarely work to get better at. When asked by our President and Chief Growth Officer Stephanie Schafer to give an all-agency presentation on asking questions, I blushed. Me?! I didn’t think I had a unique perspective to share on the topic. But like all […]
Decoded: Niche Creators To Partner With This Holiday Season
You don’t need a celebrity partner to break through the noise this holiday season. Compared to posts from public figures, niche creators drive higher engagement rates and the cost of content can be a fraction of the investment needed to partner with A-list talent. But how do you find the niche needle in the holiday […]
Decoded: Social-First Bets For Holiday Planning
Tell me you’re in Marketing, without telling me you’re in Marketing…#ChristmasInJuly. We know holiday planning is in full swing and now is the time to make your holiday social media wishlist…and check it twice. Whether you’re looking to engage your audience in an ownable way or create content to inspire your followers, planning your holiday […]
Decoded: Juneteenth and Fourth of July
As summer heats up, we’re already thinking about important evergreen content moments requiring advanced social content planning. In case you’re asked, “What are we posting for July 4th?” or, “Are we saying anything about Juneteenth on social?” Here’s the download. First and foremost, time and your company’s commitment are critical considerations. If you don’t already […]
The Social Lights Named Two-Time Winner and Gold and Silver Honorees at the 16th Annual Shorty Awards
NEW YORK, MAY 24, 2024 – The Social Lights took home multiple awards and honoree recognition at the 16th Annual Shorty Awards. Accolades include overall category Winner for Gushers and Fruit By The Foot in the Rebrand Campaign Category, overall category Winner for Totino’s in the overall Instagram Presence category, Gold Honoree for Totino’s in […]
TikTok Ban: What Happens Next?
It’s been 13 days since President Joe Biden signed the bill passed by both the House and Senate that pertains to the infamous “TikTok Ban.” Do we think there’s a world where Americans aren’t using TikTok? Not likely, but social platforms evolve. That’s the nature of the social media business. So whether TikTok goes away […]
Social Media Week 2024 Takeaways
From generative AI to the creator economy and that impending TikTok ban, we know it can be daunting to keep everything top-of-mind when you work at the speed of social. So, when we were given the opportunity to take some purposeful time away from the endless scrolling and hear from the top movers and shakers […]
Everything You Need to Know About the TikTok Ban
What happened? The House voted Wednesday, March 13 to pass legislation that could potentially ban TikTok in the U.S. This bill is intended to pressure TikTok’s China-based owner, ByteDance, to divest the app. Both Democrats and Republicans have raised concerns about the Chinese government’s ties to ByteDance and their purported access to U.S. user data. […]
The Social Lights Names Stephanie Schafer President
Launches Next Phase of Growth through Elevation and Hiring Three Key Leaders Minneapolis, Mar. 25, 2024 — The Social Lights, a Minneapolis-based agency that takes a social-first approach to marketing and counts household brands like General Mills, Massage Envy, Kwik Trip, and Cargill among its clients, today announces the promotion of Stephanie Schafer to President […]
