Social Made Me Buy It
In 2023, “TikTok Made Me Buy It” is the new “As Seen on TV”. For years, brands have used social platforms to generate influence and FOMO to drive users to their websites with the goal of a purchase but now, social platforms themselves are full-blown e-commerce sites. According to Tech Report, social media sales will […]
The Social Lights and REM5 Debut socialHQ Outpost to Explore the Future of Social
Immersive platform uses metaverse to teach about the metaverse, generative A.I., and future of social interaction for consumers today and tomorrow Today Minneapolis-based social media agency The Social Lights announced the launch of socialHQ, a metaverse outpost for discovery, education, and engagement designed to help explore the future of social media as a company and […]
Top Post of the Month!
We can’t go viral on command, but we do our best to make it a regular occurrence*. Reaching audiences where they are, in formats they’re used to, is a key ingredient in going viral. Social-first fandoms expect social-first brands, so we can’t stress how important it is to be true to the platforms. Here’s one […]
Three Cheers For Our Inc. 5,000 Threepeat!
If you’ve peeped our social channels lately, you know we’re growing. Cue: 🚀 From the day we opened our doors, we set out to carve a different path. We’ve been bucking the industry, challenging everything from the way we brainstorm, to the way we operate “the agency” to the value of social media in the […]
What is the future of Threads?
Threads is a noun now. And, boy, has it quickly become ~ a thing ~. On July 5, Meta launched the Twitter-alternative app, and in less than a week, amassed over 100 million sign-ups making it the fastest-growing app in history. This shiny new mobile-only social platform (available in more than 100 countries for iOS […]
Generative A.I. has entered the timeline
As a social media agency we’re always keeping an eye on emerging media and helping clients navigate the new and what’s next at The Social Lights. One of the biggest new technologies to come to the marketing world in 2023 is generative A.I., and the conversation among brand marketers has evolved from “this is a […]
The Social Lights x Hot Tea Installation
We collaborated with Hot Tea (Eric Rieger) a Minneapolis-based contemporary artist who uses yarn and non-destructive materials in public and private spaces, to commission this custom, jaw-dropping installation in our North Loop Minneapolis office. From London to Berlin, New York to Los Angeles, Hot Tea has gained widespread recognition for his innovative use of brightly colored yarn strands as a […]
Q&A With Our 2018 Summer Interns
Each summer, we welcome an intern (or two!) into the fold. Under our Training Manager’s tutelage, they explore the world of social media. Who better to answer questions about the internship program than the interns themselves?
3 Overlooked Ways to Improve Your Social Listening
There’s a lot of noise on social media. We know you hear it, but are you listening? By tuning in and listening to your audience, you can start to get a better sense of what they relate to and, in turn, how to relate to them. It sounds daunting, but being able to hone in […]
4 Ways Brands Can Stay Relevant on Social Media
By Fatin Omerabi Things are ever-changing in the social media landscape. It seems as though the only constant is change. The struggle for brands to capitalize on the vast audiences spread across numerous platforms directly stems from the pace of change. Social media evolves as quickly as it expands. Blink and you’ll miss the newest […]
