Top Post of the Month!
We can’t go viral on command, but we do our best to make it a regular occurrence*. Reaching audiences where they are, in formats they’re used to, is a key ingredient in going viral. Social-first fandoms expect social-first brands, so we can’t stress how important it is to be true to the platforms. Here’s one […]
Three Cheers For Our Inc. 5,000 Threepeat!
If you’ve peeped our social channels lately, you know we’re growing. Cue: 🚀 From the day we opened our doors, we set out to carve a different path. We’ve been bucking the industry, challenging everything from the way we brainstorm, to the way we operate “the agency” to the value of social media in the […]
What is the future of Threads?
Threads is a noun now. And, boy, has it quickly become ~ a thing ~. On July 5, Meta launched the Twitter-alternative app, and in less than a week, amassed over 100 million sign-ups making it the fastest-growing app in history. This shiny new mobile-only social platform (available in more than 100 countries for iOS […]
Generative A.I. has entered the timeline
As a social media agency we’re always keeping an eye on emerging media and helping clients navigate the new and what’s next at The Social Lights. One of the biggest new technologies to come to the marketing world in 2023 is generative A.I., and the conversation among brand marketers has evolved from “this is a […]
The Social Lights x Hot Tea Installation
We collaborated with Hot Tea (Eric Rieger) a Minneapolis-based contemporary artist who uses yarn and non-destructive materials in public and private spaces, to commission this custom, jaw-dropping installation in our North Loop Minneapolis office. From London to Berlin, New York to Los Angeles, Hot Tea has gained widespread recognition for his innovative use of brightly colored yarn strands as a […]
Q&A With Our 2018 Summer Interns
Each summer, we welcome an intern (or two!) into the fold. Under our Training Manager’s tutelage, they explore the world of social media. Who better to answer questions about the internship program than the interns themselves?
3 Overlooked Ways to Improve Your Social Listening
There’s a lot of noise on social media. We know you hear it, but are you listening? By tuning in and listening to your audience, you can start to get a better sense of what they relate to and, in turn, how to relate to them. It sounds daunting, but being able to hone in […]
4 Ways Brands Can Stay Relevant on Social Media
By Fatin Omerabi Things are ever-changing in the social media landscape. It seems as though the only constant is change. The struggle for brands to capitalize on the vast audiences spread across numerous platforms directly stems from the pace of change. Social media evolves as quickly as it expands. Blink and you’ll miss the newest […]
What the Instagram API Changes Mean for Every Social Media Marketer
By Gina Vo Let’s start by reminiscing about Spring 2016. Crying Jordan got photoshopped onto just about anyone suffering a great roast, Beyoncé served us Lemonade, and many were enjoying Drake’s Views. An API apocalypse was also approaching. Hitting the social world like a ton of bricks, Instagram announced that they planned to implement an algorithm […]
The Complete Guide to Spring Cleaning Your Brand’s Social Media Presence
By Jessi Russell Let’s dust off your profiles, assess your goals, and refresh your content strategy. Yep. Even your social media accounts need a dose of spring cleaning. So, what the heck is spring cleaning for social media (and why should you care)? Like with your personal life, spring cleaning on social media is about […]
