Tips + Tricks for Managing Your Social Media Presence
Staying on top of your social media marketing efforts can be a job in itself. Thankfully, there are several software tools that you help you manage your social media presence efficiently and effectively. A few of our favorites: Bit.ly – For making obese links manageable and keeping track of link click stats Buffer – For sharing your […]
Social Media 2014: Predictions
If you think you’ve read enough 2014 predictions posts, think again. You might actually find these useful: 1. The integration between Instagram, Pinterest, and ECommerce Sites Brands that create platform-specific visual content that makes their fans and followers feel like insiders, will forge a much more personal relationship with their consumers–resulting in high brand loyalty (which […]
‘Tis the Season to be Social! Target’s #MyKindofHoliday Campaign…
This holiday shopping season Target is promising “inspiring social media integrations.” The campaign, “My Kind of Holiday” is integrated across several digital and traditional channels in what Jeff Jones, chief marketing officer and executive vice president of Target calls, “the most digitally-enabled effort in our history.” Checking into the early chatter around #MyKindofHoliday, we see… […]
Intern Swap
The Social Lights teamed up with SixSpeed for an Intern Swap! What’s an Intern Swap, you ask? – Two agencies swap interns for one week. The interns learn new skills and then share their experiences during a Show-and-Tell session (aka Happy Hour). Andrea Stowe of SixSpeed and Jane Lee of The Social Lights switched spots last week…. […]
Social Media: Agency, or In-House?
For many of you, It’s Time to Bring Social In-House. Bold statement, we know, but we stand behind it. Hundreds of agencies will disagree, citing that they are doing a fine job managing social media responsibilities outsourced to them by major corporations. But are they really providing that much value? Do they really know your brand? […]
Zombie Pub Crawl: World’s Largest Gathering of Zombies
Guess who holds the Guinness World Record for Largest Gathering of Zombies? FOR THE RECORD Straight from GuinnessRecords.com… The largest gathering of zombies involved 8,027 participants and was achieved by Zombie Pub Crawl (USA) in Minneapolis, Minnesota, USA, on 13 October 2012. This was the 8th annual Zombie Pub Crawl in the Twin Cities, and […]
MIMA / PRSA Present: Facebook for Business
Last night we attended the mima/PRSA “Facebook for Business” event with guest speaker Joe Benarroch. Despite dedicating an embarrassing number of hours per week to the social platform, Joe still taught us a few things: “Everything is built around people – people are at the center of everything.” As an advertising platform, Facebook presents an overwhelming opportunity. […]
The Social Lights Welcomes Libby Benda & Jane Lee
The Social Lights is pleased to welcome two new team members this September: Elizabeth (Libby) Benda and Jane Lee. Libby joins The Social Lights as Community Manager and Jane Lee as Graphic Design intern. Both young women participated in The Social Lights Community Manager Training Program this summer. A recap of the program can be found […]
The Social Lights Board of Advisors
We are proud to introduce our Board of Advisors! We are extremely grateful to have the support and guidance of this talented team of business professionals. With experience spanning strategic planning, global technology, digital strategy, consumer insights, corporate communications, education, and economics, The Social Lights has a solid team in place to help take our […]
Educating the Next Generation of Marketers
The Social Lights® to Host Social Media Marketing Workshops As the business world coincides with the evolution of social media and technology, the job title Community Manager is now more important than ever. Brands need voices—and people to manage them as they engage in two-way dialogue on behalf of brands. That’s where the Community Manager […]
