The #SFSummit Rewind: TSL heads to Austin

A couple weeks ago, we attended the Spredfast Summit, marking the third-consecutive year that we’ve made the trip to Austin, Texas. In recent years, the conference has become a Mecca for some of the brightest minds in social media, featuring keynotes from some of the most engaging presences in the digital space. Who: The smartest […]

Social Media Trends: Q3 2016

Keeping up with all the changes and updates that happen every week is hard work. Social media moves fast, really fast, but that’s what we’re here for. Every 3 months, we pull all of the best and most important updates from across all of your favorite platforms. The following is a birds-eye view of the […]

Join Us at Twin Cities Startup Week, Sept. 19-25

Twin Cities Startup Week is just around the corner. Sept. 19-25 will be jam-packed with events, and we want you to join us! On 9/22 The Social Lights will host the first ever TCSW Startup Crawl at the newly renovated North Co. Building. Startup Crawl will give attendees the opportunity to check out the tenants […]

Before + After – The Social Lights Office Renovation

  The Social Lights New HQ is housed in the former RyKrisp Factory. Built in 1922, the RyKrisp plant employed hundreds of hardworking Americans. We’re excited to reinvigorate this factory with entrepreneurial energy, along with our fellow building tenants, including: Woodchuck USA, THE AESTHETIC x WHITNEY VERMEER, Great Lakes Clothing Co., MPLS / STP Clothing Co. […]

The Social Lights Celebrates 5 Years in Business

The Social Lights, LLC is an independent social media marketing agency headquartered in Minneapolis, MN. Over the past 5 years, they’ve grown from a two-woman shop to a team of 12 and counting. “Since this time last year, revenue growth is up 51.3%. We’ve grown to 12 employees (4x last year) and moved into a […]

Deconstructing the Creative Process with Ben Nesvig

Do you find yourself wondering how certain individuals always seem to be up on their creative game? Continuously cranking out quality content, testing new ideas, and always in-the-know about the latest technology? We’ve gotten to know Ben Nesvig recently, and quickly realized he fits into this unique category. Curious to learn more about his creative […]

Introducing US Anywhere, a year-long, cross-country documentary project

‘What does a year in the United States look like?’ This question sparked newlyweds Anna and Carl to embark on a year-long, cross-country documentary project. They are taking the 52 weeks of 2016 to make a short film about all 50 states (plus Washington, D.C.). The Social Lights is partnering with US Anywhere to help with […]

Ad2 Women’s Leadership Panel Recap

Recipe for an empowering Thursday night: 1 sold out event 500 of the greatest Twin Cities ad professionals 6 powerhouse panelists 1 hysterical moderator   Many valuable life lessons were preached from The Women’s Club stage last Thursday, January 21st.  The Ad2 Women’s Leadership Panel was moderated by Nora McInerny Purmort with panelists Jill Gutterman, Mahtab Rezai, Sue […]

Creativity, Social Strategy and Rejection – an interview with Jon Savitt

Before meeting Jon Savitt IRL, we spent more time than we’d like to admit perusing his Twitter feed, coming across gems like: I can't feel my face when I'm with food — Jon Savitt (@savittj) September 25, 2015 and .@realDonaldTrump Hi Donald, what is your stance on breakfast for dinner? Need to know asap — […]

Looking Back // Looking Forward – State of Social Media 2016

As 2015 comes to a close, we reflect on the past 12 months and set our sights on what to expect from our favorite social platforms in 2016. 1. Instagram is Changing Instagram turned 5 this year and (finally) freed us of the confines of ‘square-only’ format. While rumors circulate that Instagram, like Facebook, will soon be […]