Decoded: Juneteenth and Fourth of July

Fireworks bursting in the night sky.

As summer heats up, we’re already thinking about important evergreen content moments requiring advanced social content planning. In case you’re asked, “What are we posting for July 4th?” or, “Are we saying anything about Juneteenth on social?” Here’s the download. First and foremost, time and your company’s commitment are critical considerations. If you don’t already […]

TikTok Ban: What Happens Next?

It’s been 13 days since President Joe Biden signed the bill passed by both the House and Senate that pertains to the infamous “TikTok Ban.” Do we think there’s a world where Americans aren’t using TikTok? Not likely, but social platforms evolve. That’s the nature of the social media business. So whether TikTok goes away […]

Social Media Week 2024 Takeaways

From generative AI to the creator economy and that impending TikTok ban, we know it can be daunting to keep everything top-of-mind when you work at the speed of social. So, when we were given the opportunity to take some purposeful time away from the endless scrolling and hear from the top movers and shakers […]

Everything You Need to Know About the TikTok Ban

What happened?  The House voted Wednesday, March 13 to pass legislation that could potentially ban TikTok in the U.S. This bill is intended to pressure TikTok’s China-based owner, ByteDance, to divest the app. Both Democrats and Republicans have raised concerns about the Chinese government’s ties to ByteDance and their purported access to U.S. user data. […]

The Social Lights Names Stephanie Schafer President

Launches Next Phase of Growth through Elevation and Hiring Three Key Leaders Minneapolis, Mar. 25, 2024 — The Social Lights, a Minneapolis-based agency that takes a social-first approach to marketing and counts household brands like General Mills, Massage Envy, Kwik Trip, and Cargill among its clients, today announces the promotion of Stephanie Schafer to President […]

The Social Lights Welcomes New VP of Operations

We are happy to introduce Ali Olson! She joins our team at The Social Lights as Vice President of Operations with over 12 years of experience. She will be focused on driving operational excellence forward in the constantly-changing landscape of social media. Ali is a lover of process, all things social media, and process. And […]

The Social Lights’ CEO Featured on Twin Cities Business Podcast

Our CEO, Emily Pritchard, was welcomed as a guest on the By All Means Podcast by Twin Cities Business this month. Social media agencies didn’t even exist when The Social Lights was founded, but today, most modern brands rely on a partner like TSL to help them develop strategy, create content, and oversee community management […]

The Social Lights makes the Inc. 5000

The Social Lights has made the Inc. 5000 list, which features the 5,000 fastest-growing private companies in the US. This is the second time that The Social Lights has made the list. This achievement wouldn’t have been possible without our incredible team, amazing clients, and community of peers who push us to be our best. […]