Zombie Pub Crawl to Break Guinness World Record

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Surely you remember our Zombie Pub Crawl blog post from last fall. If you don’t here’s a refresher: Social Influence is Alive and Kicking at the Zombie Pub Crawl.

Now, fast-forward to 2012 and The Social Lights are ready for world domination. Specifically, helping coordinate the Guinness World Record attempt for Largest Gathering of Zombies this Saturday at Midway Stadium.

Phil, the 50 ft inflatable zombie at Zombie Pub Crawl #ZPCHere’s the lowdown:
The 8th Annual Zombie Pub Crawl creeps back into the Twin Cities this Saturday (10/13) for not only their largest event to date, but the largest gathering of zombies, ever. The event will feature a Guinness World Record attempt for “Largest Gathering of Zombies” at Midway Stadium AKA Zombie Island, at 8:00pm on Saturday.
The record is currently held by the New Jersey Zombie Walk, which had 4,093 attendees in 2011 and a reported 15,000 in 2012. The Minneapolis/St. Paul Zombie Pub Crawl had over 27,000 attendees last year, but will need to provide Guinness with ample evidence to earn the official title of “Largest Gathering of Zombies” this year.
Other notable features of Zombie Pub Crawl 2012, (also known as, “ZPC Ocho”) include:
• Carnival Rides
• RFID Wristbands
• Social Media Kiosks
• ZPC Smartphone App
• Brain Belt Cranium Beer
• Beer Garden + Liquor Garden
• “Phil,” The World’s Largest Inflatable Zombie
• Zombie Swag – Zombie T-shirts + Posters by DWITT
• Food Trucks on Minneapolis Side + Plenty of Food at Zombie Island and Bars
• Entertainment: Performances include DMX, Riff Raff, Big Freedia, Gin Blossoms and 30 other local bands + DJs

Zombie Pub Crawl - Brain Belt Cranium Beer
Midway Stadium, AKA Zombie Island has music headlined by DMX, fireworks, and a Zombie Carnival featuring free rides for all zombies from 2:00pm to 11:00pm. Zombies who wish to be part of a world record will need to plan on being in Midway Stadium/Zombie Island at 8:00pm to be counted. So, fellow zombies, see you at 8:00pm at Midway. Prepare to be the #WorldsGreatest

Read More: http://bit.ly/ZPCocho | Buy Tickets: http://bit.ly/PldW0O

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Background on The Social Lights
The Social Lights® is a social-first agency headquartered in Minneapolis that partners with clients to grow their business through strategy development, creative production, media buying, and social media management. Current clients include General Mills, Ecolab, Cargill, Caribou Coffee, Kwik Trip, Polaris and Massage Envy. The Social Lights was founded in 2011 and is a WBENC-Certified Women Business Enterprise. Learn more at The Social Lights.

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