The Social Lights Wins Eureka! Award for Innovation

Last week we were honored to receive a Eureka! Award for Innovation in the Advertising category for the development of the first-ever Community Manager Training Program and Traveling Community Manager position. Read the full article on On that note… Social Media training is BACK this summer with the debut of Social Media Bootcamp 2014 to be held June 25-26 at the […]

#SMBMSP65: 8 Golden Rules for Sure-Fire Success with Facebook Ads

Anyone who manages social media on behalf of a brand knows the frustration of seeing little to no post interaction, despite posting decent content. Facebook’s organic reach has taken a nosedive in recent months, making Facebook advertising a requirement in order to reach your fan base. The MSP Social Media Breakfast on April 14th was […]

Twin Cities Social Media Spotlight

Did you catch our Social Media Spotlights this year? We’ve had the opportunity to interview some talented individuals and inspiring organizations – all using social media to get the word out about their brands. We spoke with Luke Thompson (Mippey5videos on YouTube) about the Ford Fiesta Movement and how he manages to make so many entertaining YouTube […]

WOODCHUCK: Social Media Spotlight

WOODCHUCK: Authentic, truly American-made products. We bring jobs back to America, nature back to people, and quality products back to consumers. I had the pleasure of meeting with WOODCHUCK founder Ben VandenWymelenberg back in 2011, when the company was brand new. Since then, the innovative tech accessories brand has evolved into a unique fashion brand. Luckily, […]

Internship Alert: Join The Social Lights, Social Media Marketing Agency this Summer!

The Social Lights® is seeking a summer intern! Maybe two. Interested? Responsibilities • Assist with developing social media marketing campaigns • Assist with developing social media content calendars • Assist with social media monitoring and management (Software experience is a +) • Assist with event planning and marketing • Brainstorm and execute online contests, giveaways, and […]

Parc Boutique: A Social Media Case Study

Minneapolis’ Parc Boutique has reached global audiences through their savvy social media strategies. Curious to hear more about Parc’s appraoch to social, we conducted a Q+A with Elizabeth, Parc’s Social Media Manager. Parc Boutique is a very social company. Was social integrated from the very beginning, or has it evolved recently? When Parc first opened Facebook was […]

Love Your Melon: Behind-the-Scenes with the Smile Tour Superheroes

What started as a class project has turned into a national movement dedicated to improving the lives of children battling cancer. It has been truly inspiring watching founders Brian Keller and Zachary Quinn pitch this business idea (as part of the University of St. Thomas ENTR 200 class), scale their brand, and even travel on a cross-country […]

DrumLite: Fails on Kickstarter; Rocks out at Super Bowl

DrumLite™ founders Jeff Sevaldson and Joey Nesbitt I had the opportunity to interview Jeff Sevaldson, a former UST classmate of mine who is the Co-Founder of DrumLite™. No, I wasn’t compelled to interview them because their name also contains a play on the word “Lite / Light,” I was actually quite curious to see how they are using social to grow their […]

The Social Lights eNews: January 2014 Edition

Wondering what we’ve been up to? Well… If you haven’t heard, we have an upcoming workshop centered around the most essential element of social – writing. Join us for an engaging session on Friday, February 21st.

Zombie Pub Crawl: World’s Largest Gathering of Zombies

Guess who holds the Guinness World Record for Largest Gathering of Zombies? FOR THE RECORD Straight from…  The largest gathering of zombies involved 8,027 participants and was achieved by Zombie Pub Crawl (USA) in Minneapolis, Minnesota, USA, on 13 October 2012. This was the 8th annual Zombie Pub Crawl in the Twin Cities, and […]