Growing Two Careers With Grace Vo

Grace Vo starts her week working at the Hennepin County Medical Center. She is currently working to grow her career in medicine, specifically aimed towards becoming a physician. Monday through Thursday, Grace is constantly taking on documentation and clerical responsibilities to ensure a given patient receives the best and most efficient visit possible. Grace has […]

Join Us at Twin Cities Startup Week, Sept. 19-25

Twin Cities Startup Week is just around the corner. Sept. 19-25 will be jam-packed with events, and we want you to join us! On 9/22 The Social Lights will host the first ever TCSW Startup Crawl at the newly renovated North Co. Building. Startup Crawl will give attendees the opportunity to check out the tenants […]

3-Emoji Review: Is New Twitter A Sandwich Or No?

New Twitter Heart Breaks America’s I’m going to be completely transparent with you here. This is how I feel about the new “like” feature on Twitter. In case you’ve been living far, far away riding your own star across the universe, Twitter changed their favorite feature “star” to a “heart.” Why? They claimed a heart […]

Small Business Revolution: Documentary Premiere

The red carpets rolled out at Aria Minneapolis Wednesday night for a special documentary premiere showcasing the ultimate grit and originality of The Small Business Revolution. The small business movement began with Amanda Brinkman, Chief Brand Officer at Deluxe Corporation, who sought to highlight the stories and people behind small businesses across the country. She […]

Post-Serial Podcasting in the Twin Cities: The Weekend Starts Now

Two Twin Cities niche media champions – James Norton from The Heavy Table and Taylor Carik from Secrets of the City (SotC) – have joined forces to produce The Weekend Starts Now, a triumphant new local podcast series, with help from audio engineer Adam Voreis. However, this is not their first podcasting rodeo. We spoke to SotC head Carik […]

The Startup Capital of the North

The Twin Cities are a fertile ground for creative thought, technological innovation, and savvy business people. This was made especially concrete at Beta.MN 2.0, an event allowing local startups to demo their products while meeting and mingling with entrepreneurs, investors, and supporters. The event was held Thursday, May 14, 2015 at the Surly brewery, which proved to be the […]

5 Key Takeaways from #SMBMSP72 – Social Media Case Studies

This month’s Social Media Breakfast kicked off as it usually does – with coffee, bagels, and bacon! We all got our tweeting fingers ready and dug in to case studies from Jaclyn Grossfield, Lee Odden, and Casey Hall. Here are 5 things we learned from them: 1.     Get to know your audience (like, really know […]

Still Kickin: How one couple’s favorite T-shirt is fighting cancer and replacing cancer memes

Social media is awash with causes to support. Kickstarters, honorary days and months, and awareness campaigns are all part of our daily digital consciousness. However numerous they may be, these social campaigns can make a big difference within our local circle of friends—and thanks to the Internet—far beyond. One such notable campaign is the Still Kickin t-shirt, […]

The Social Lights Celebrate Love Your Melon Day – October 22

Love Your Melon Donates 1,000 Hats to Children Battling Cancer Across the U.S. on ‘Love Your Melon Day,’ Oct. 22, 2014 MN-based non-profit Love Your Melon, will host the second annual “Love Your Melon Day” on Oct. 22, 2014. The official day, declared by mayors and governors in 14 different U.S. cities, will celebrate and […]

Gina + Will Store Opens in Dinkytown, Encourages #Selfies

Gina + Will is a brand new resale shop situated in the heart of Dinkytown {Minneapolis, MN}. Launched by our client Goodwill/Easter Seals MN, Gina + Will is a young adult concept store catering to the collegiate demographic. We launched the Gina + Will brand across Facebook, Twitter, Instagram and Tumblr in time for their […]