A 4-Step Checklist for Brands and Hopping on Social Trends
It’s that time of year again. There’s a crispness in the air, the leaves start to change, and all around the country (or at least in MN) people are reaching for their favorite scarf and pair of boots. It’s almost fall! But something’s missing. What is it? What could it be? Oh, of course. It’s […]
5 Insights Marketers Need to Know from the Social Shake Up
Two TSL team members hopped a plane last week, traveling to Atlanta for the 2017 Social Shake Up Show. Account Managers Alli Kahle and Kelsey Orthaus made the trip to network, gain insights, identify pain points, and see what the industry’s sharpest minds offered to take on social media’s most pressing issues. From Facebook advertising […]
Be Ordinary, Extraordinarily, with Spectacles
People camped out. They waited hours in the cold. They paid people to camp out and wait hours in the cold, and they did so outside of a giant Minion that is actually a vending machine for sunglasses. The time invested was worthwhile, though, because these sunglasses are, like, really cool. Enter Spectacles, the first-person […]
Navigating the Social Space with Lana Berry
Lana Berry notes authenticity and open conversation as two constants in the social space. As relationship-building continues to act as social media’s cornerstone, those who succeed in building strong followings on are often the same brands and individuals who find ways to tap into these pillars. Lana is Exhibit A. The social media manager-turned-influencer has […]
We Gathered & Gave
On November 21, our entire team came together for Gather & Give, a massive 1-day project aimed at showing gratitude for both our clients and our team. Throughout the day, we generated enormous amounts of content, shared social media tips and tricks via livestream, and ended the day with a Thanksgiving feast that featured every company on […]
Looking Back // Looking Forward – State of Social Media 2016
As 2015 comes to a close, we reflect on the past 12 months and set our sights on what to expect from our favorite social platforms in 2016. 1. Instagram is Changing Instagram turned 5 this year and (finally) freed us of the confines of ‘square-only’ format. While rumors circulate that Instagram, like Facebook, will soon be […]
Season’s Greetings from The Social Lights!
Wishing you a wonderful holiday season! As 2015 comes to a close, we reflect back to the humble beginnings of The Social Lights and realize there’s so much to celebrate. We created ‘TSL’ out of nothing – no existing template or roadmap, just a hunch that social was an uncharted territory, bound to have some […]
3-Emoji Review: 184 New Emojis And We’re Still Waiting For…
The Taco Emoji Has Arrived It takes me approximately 5 hours to scroll through my current stack of emojis to find the smiley shit (easily the best one) but lucky for our time here on earth, Apple has come out with 184 more! Smiley-crapping your pants to learn more? Here’s a list of some of […]
3-Emoji Review: It’s Raining MPLS Cats and STPL Dogs
Kitties Can Enjoy A Latte, Too Meow Mix Espresso? Perhaps, perhaps. You know where this is going, right? There’s a new cat cafe in town. Well, almost. Cafe Meow will feature a separate room for the furry felines but has yet to select a location. The cafe would be like any other, serving coffee and […]
3-Emoji Review: We Make It MSP
A Literal Minnesota Movement Make It. MSP. is a collective effort of Greater MSP, various makers groups and other involved community members to create a destination for people who are considering making the Twin Cities their new home. #MakeItMSP started trending on Tuesday. Why, do you ask? They held a press conference announcing the official launch […]
