3-Emoji Review for Secrets Of The City
It was meant to be. When Secrets Of The City published the first-ever 3 Emoji Review, it immediately caught our attention. So we called our friend Taylor, the producer of Secrets of the City (which, by the way, SOTC is a daily digest of Twin Cities culture, featuring the best events of the day. You […]
#TrendsTuesday: Facebook Drones and Yelp Groans
Social media evolves at the rapid-fire pace of the internet. Here’s a rundown of some of the most recent and relevant social media news and trends, so you can keep up with new possibilities and changing functionality. Facebook used last weekend’s Lollapalooza to step into the world of live events. Instead of arriving piecemeal from friends […]
Facebook’s Boost Your Business Event – Minneapolis
The Social Lights attended Facebook’s most recent Boost Your Business event in Minneapolis, held right in our neighborhood at Aria. Small business marketing experts gathered along with a panel of local businesses to chat Facebook ads and everything that goes along with them. We’ve rounded up our takeaways from Facebook’s Minneapolis Boost Your Business event: […]
10 Social Media Tips: Community Manager Best Practices
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Social Media: 4 Factors to Focus on in 2015
In 2014, we saw video apps take off (mobile video impressions grew 350%), new networks like Yik Yak and ello emerge, and a movement toward high quality images and “Images for Information” instead of plain text or standard images. We also saw some epic social media wins and fails. Winners included NASA, the ALS Foundation, […]
To hashtag or not to hashtag?
Each social media platform has its own set of best practices when it comes to hashtags, and we think it’s time someone put together a little cheat sheet to keep track. When used in the correct way, hashtags help amplify your content and create valuable engagement. This quick graphic will help you determine whether or […]
Still Kickin: How one couple’s favorite T-shirt is fighting cancer and replacing cancer memes
Social media is awash with causes to support. Kickstarters, honorary days and months, and awareness campaigns are all part of our daily digital consciousness. However numerous they may be, these social campaigns can make a big difference within our local circle of friends—and thanks to the Internet—far beyond. One such notable campaign is the Still Kickin t-shirt, […]
Recap from Social Media Rockstars Conference 2014
On Wednesday, September 17, a group of social media experts and enthusiasts gathered in western Minnesota for the Social Media Rockstars Event. The Social Lights were there to be a part of the action, and it was a day packed full of dynamic presenters, social learning, and fun! Jason Falls kicked off the day with […]
An interview with The Product Poet
This is the second installment of three exclusive interviews with attendees of this year’s Social Media Training Bootcamp. We asked each attendee the same questions about social media, marketing, and the relationship between brands and their consumers. Today’s Q&A is with the mysterious Product Poet. Q. How did you get involved with social? A. I used to be […]
Social Media Spotlight: Enplug Live Displays
When I came across the Enplug Live Social Media Display (thanks for the tip, @Woodchuck!), I couldn’t help but imagine the thousands of possibilities enabled by their technology: In order to dig a bit deeper into the realm of possibilities, I had the pleasure of chatting with Jessie Kim, Head of Partnerships at Enplug. Let’s start with some background […]
