The Social Lights’ Guide to New Year’s Eve

Last year we brought you Twin Cities highLIGHTS: A New Year’s Eve Guide to the Twin Cities. “From fashion tips to party planning advice, we’ve got you covered to ensure your end-of-the year celebration will be one to remember!” In this issue you will find: 01. The Gal’s Guide to Getting Ready 02. Style Guide: Ladies Edition 03. Nightlife Guide: Twin […]

A Very Social Soirée

It was beginning to look at LOT like Christmas on December 10 as The Social Lights and friends took to the streets of Uptown for a gathering full of holiday cheer! The snowy streets proved no match for those determined to join us for Moonlighter Monday at the Green Mill on Hennepin, and share a […]

Red Bull Crashed Ice Returns to St. Paul!

Image via RedBull.com As the frigid Minnesota winter begins to slowly creep in, we are reminded that Red Bull Crashed Ice is right around the corner! After a very successful event in St. Paul last year, the city has been chosen to host another Red Bull Crashed Ice: Ice Cross Downhill World Championship. In case […]

Fred Hoiboar

Miss Piggy. Babe. Piglet. Famous pigs have had a place in our movies, television shows and hearts for decades. One of my personal favorites pigs was Wilbur, from Charlotte’s Web. What happens when this fairytale childhood story turns into an actual living prize-winning porker? That would be Fred Hoiboar, of course! Back in February, you […]

Beer for Dinner

This week The Social Lights attended one of the first FINNEGANS Beer Dinners of the quarter at Green Mill Restaurant and Bar in Uptown. These dinners marry excellent cuisine and social awareness to create an incredible night of food, fun, and philanthropy! For just $25, you get a meal with four courses, each paired with […]

Instagram Filter Personalities

You know you’ve been instagramming too much when… 1. You know each filter by name 2. You recognize the filter from your feed’s photos 3. You wish a hybrid between Brannan and Hudson existed 4. You spend every second of down time scrolling through your feed 5. You feel like an amazingly accomplished photographer with […]

Escapism.

We no longer take breaks by detaching ourselves from our screens – be they laptops, desktops, tablets or mobile devices. Instead, we take breaks through on-screen distraction. Doing something fun for a few minutes…or hours…such as perusing Pinterest, tumbling through Tumblr posts or Drawing Something. We escape the email box, the proposal we’re working on, […]

Say Hello to our Newest Social Light, Alli!

We are excited to welcome our newest team member, Allison (Alli) Kahle, to The Social Lights team! Alli is on board as our official Restaurant and Hospitality Industry Field Specialist. Allison graduated just days ago from the University of Minnesota with a degree in Applied Economics and Management. “I am thrilled to begin work with […]

Pinterest for Business: The Do’s & Don’ts

To have a strong presence on any social media platform requires providing high quality, interesting content and responding to the wants and needs of the audience. Your strategy will center around these two questions: Who is your audience? What do they care about? When you have a good idea of your audience and their wants […]

Conversations About The Future Of Advertising

with Barry Judge, Chief Marketing Officer of Best Buy MCAD April 2, 2012  “Social is the way brands are going to be built. Social is the future.” Early-April, I had the opportunity to attend the first session of Conversations About the Future of Advertising, a MIMA-sponsored seminar hosted at MCAD. The kickoff speaker was Barry […]