Beyond The Platform: Shortcuts to Social Media Success
Best practices are ever-changing. Tweet with an image to increase engagement. Instagram now lets you post 16:9 photos, so fill the screen. Don’t ask for likes on Facebook. Vertical video performs better than horizontal on mobile. The weekly and monthly updates are a constant barrage that, in all honesty, aren’t always worth keeping up on. […]
7 Tips for Creating Content with Instagram Carousels
Instagram insta-grabbed headlines this week with the announcement that its 600+ million monthly users can now upload up to 10 photos or videos within a single post. This update brings immediate opportunities for marketers from both performance and creative standpoints. The feature is very similar to that of Instagram stories. However, some things warrant more […]
Breaking Down Facebook’s Latest Algorithm Update
Facebook recently announced changes in its evaluation and ranking methods concerning branded posts and profiles appearing within users’ News Feeds. It was a very official, albeit humdrum, way of saying that the platform will show its users more content that A, they like on a regular basis, and B, their friends engage with on a […]
A Very Social Soirée
It was beginning to look at LOT like Christmas on December 10 as The Social Lights and friends took to the streets of Uptown for a gathering full of holiday cheer! The snowy streets proved no match for those determined to join us for Moonlighter Monday at the Green Mill on Hennepin, and share a […]
