Object Recognition Setting the Stage For Mixed-Reality Advertising
If you’ve kept up with social media news and updates over the first half of 2017, you’ve read the words “object recognition” about as often as you’ve read “Facebook copies Snapchat.” Pinterest’s Lens was among the first public-facing applications introduced around object recognition, one of their many moves aimed at integrating into the real world. […]
Status Update: Recapping Social Media in Q1
Social media platforms came out firing in Q1 with major announcements that are sure to make waves across social media over the coming months. From Facebook launching copycat features in its ongoing quest to be everything for its users, to the marketing world converging on social media, marketers will (or at least should) start reevaluating […]
Beyond The Platform: Shortcuts to Social Media Success
Best practices are ever-changing. Tweet with an image to increase engagement. Instagram now lets you post 16:9 photos, so fill the screen. Don’t ask for likes on Facebook. Vertical video performs better than horizontal on mobile. The weekly and monthly updates are a constant barrage that, in all honesty, aren’t always worth keeping up on. […]
7 Tips for Creating Content with Instagram Carousels
Instagram insta-grabbed headlines this week with the announcement that its 600+ million monthly users can now upload up to 10 photos or videos within a single post. This update brings immediate opportunities for marketers from both performance and creative standpoints. The feature is very similar to that of Instagram stories. However, some things warrant more […]
How to Make Instagram Shoppable
Many marketers think of Instagram as only a window gallery for their products or services, leaving sales to Facebook or AdWords. Due to Instagram not allowing clickable hyperlinks in comments or the post description, it’s an easy assumption to make, though a wrong one. Savvy marketers have figured out how to make Instagram a profitable […]
Turning Instagram Photos Into Digital Art
Many people think of their Instagram photos as art (looking at you, latte art enthusiasts), but now it’s possible to transform Instagram photos into artwork automatically. It all started a few months ago when we were finalizing design plans for the new office. We met with the team at Permanent Record to get creative ideas […]
Explore the Best of Minneapolis With Minnstagram Bingo
What happens when you combine Summer 2016, Instagram enthusiasts and the beautiful city of Minneapolis? Minnstagram Bingo™, of course! The Social Lights recently launched their Summer 2016 Instagram contest, Minnstagram Bingo, to inspire Minnstagrammers to capture the most ♡-worthy photos of their beautiful city. Oh, and did we mention the winner will receive a custom […]
Building a Business With Instagram – An Interview with Brandon Eckroth
Continuing our interview series with creative artists and content creators, we recently spoke with Brandon Eckroth. Professional photographer, adventurer, and entrepreneur, Brandon has amassed more than 67,000 Instagram followers—all while being a full-time student at the University of St. Thomas. What are the keys to Brandon’s success at such an early age? How does he […]
3-Emoji Review: Is New Twitter A Sandwich Or No?
New Twitter Heart Breaks America’s I’m going to be completely transparent with you here. This is how I feel about the new “like” feature on Twitter. In case you’ve been living far, far away riding your own star across the universe, Twitter changed their favorite feature “star” to a “heart.” Why? They claimed a heart […]
3-Emoji Review: #ForceFriday Awakens, 96 Year-Old x The Great Slide, and Instagram Updates
#ForceFriday Awakens Star Wars collectors are ecstatic. Today is the world’s first chance to own official product celebrating the next installment of the Star Wars saga, Star Wars: The Force Awakens. The new toys, collectibles and gadgets are now available on Amazon.com, at the Disney Store, at Disney Parks, Target and Toys “R” Us. You can even sign-up […]
