Status Update: Recapping Social Media in Q1
Social media platforms came out firing in Q1 with major announcements that are sure to make waves across social media over the coming months. From Facebook launching copycat features in its ongoing quest to be everything for its users, to the marketing world converging on social media, marketers will (or at least should) start reevaluating […]
Beyond The Platform: Shortcuts to Social Media Success
Best practices are ever-changing. Tweet with an image to increase engagement. Instagram now lets you post 16:9 photos, so fill the screen. Don’t ask for likes on Facebook. Vertical video performs better than horizontal on mobile. The weekly and monthly updates are a constant barrage that, in all honesty, aren’t always worth keeping up on. […]
Social Media Strategist Catherine Engel Dishes On Analytics
Digital and social media strategist Catherine Engel knows her way around analytics and reporting, so lucky for The Social Lights CMTP class, she offered plenty of wisdom on the topic. Engel’s presentation aimed to give students an understanding of the role of analytics for digital and social media, as well as types of metrics and […]
Escapism.
We no longer take breaks by detaching ourselves from our screens – be they laptops, desktops, tablets or mobile devices. Instead, we take breaks through on-screen distraction. Doing something fun for a few minutes…or hours…such as perusing Pinterest, tumbling through Tumblr posts or Drawing Something. We escape the email box, the proposal we’re working on, […]
Pinterest for Business: The Do’s & Don’ts
To have a strong presence on any social media platform requires providing high quality, interesting content and responding to the wants and needs of the audience. Your strategy will center around these two questions: Who is your audience? What do they care about? When you have a good idea of your audience and their wants […]
Please Don’t Suck the Fun out of Pinterest!
Copyright Issues. Legal Debacles. Ownership Debates. Please, I’m just trying to pin. This recent article: How to Protect Yourself on Pinterest [via Mashable] really peaked my interest. And made me a little bit angry. Will we start seeing “You are allowed to pin this content” and “Do not pin this content” disclaimers on websites? I […]
March Madness: What a Boar
Would you believe it if we told you that The Social Lights think March Madness is going to be extra boaring this year? We’d like to introduce you to our friend, Fred. Fred Hoiboar. Photo Credit: Hickey Photography Fred is a 1000+ lb Hampshire boar that resides on a farm outside of Des Moines, Iowa. […]
The Power of Pinterest
I am a Pinterest addict both personally and professionally. I do believe it will be THE social media tool of 2012 as it is fun, visually appealing and, of course, addicting. I think Pinterest can and should be used for marketing purposes, but it is a trickier social media platform to master from a marketing […]
