Status Update: Q3 Social Media Trends
Hello, and welcome to the third of four installments of Status Update in 2017, our quarterly trend report. We know how hard it is to keep up with all the updates and changes in social media. That’s why every 3 months, we put together this handy report, detailing all the key themes, updates, and announcements […]
Social Media Trends: Q4 | 2016
The 2016 calendar year ended with a flurry of updates from around the social sphere, with the majority of the conversation centered around community care and live video. These moves align with platforms’ consistent efforts to create a positive, authentic, and immersive experience for their users. The following is a birds-eye view of the evolving […]
A (Better) Look Ahead at Social Media in 2017
The new year brings inspiration towards self-betterment, aspirations of bucket list goals, and self-evaluations of what could be. What’s next? What do I want? Where do I want to be? How do I get there? Individuals and businesses take stock of where they’ve been and where they want to go. The same is true in […]
Social Media Trends: Q3 2016
Keeping up with all the changes and updates that happen every week is hard work. Social media moves fast, really fast, but that’s what we’re here for. Every 3 months, we pull all of the best and most important updates from across all of your favorite platforms. The following is a birds-eye view of the […]
WOODCHUCK: Social Media Spotlight
WOODCHUCK: Authentic, truly American-made products. We bring jobs back to America, nature back to people, and quality products back to consumers. I had the pleasure of meeting with WOODCHUCK founder Ben VandenWymelenberg back in 2011, when the company was brand new. Since then, the innovative tech accessories brand has evolved into a unique fashion brand. Luckily, […]
Tips + Tricks for Managing Your Social Media Presence
Staying on top of your social media marketing efforts can be a job in itself. Thankfully, there are several software tools that you help you manage your social media presence efficiently and effectively. A few of our favorites: Bit.ly – For making obese links manageable and keeping track of link click stats Buffer – For sharing your […]
‘Tis the Season to be Social! Target’s #MyKindofHoliday Campaign…
This holiday shopping season Target is promising “inspiring social media integrations.” The campaign, “My Kind of Holiday” is integrated across several digital and traditional channels in what Jeff Jones, chief marketing officer and executive vice president of Target calls, “the most digitally-enabled effort in our history.” Checking into the early chatter around #MyKindofHoliday, we see… […]
Zombie Pub Crawl: World’s Largest Gathering of Zombies
Guess who holds the Guinness World Record for Largest Gathering of Zombies? FOR THE RECORD Straight from GuinnessRecords.com… The largest gathering of zombies involved 8,027 participants and was achieved by Zombie Pub Crawl (USA) in Minneapolis, Minnesota, USA, on 13 October 2012. This was the 8th annual Zombie Pub Crawl in the Twin Cities, and […]
Final Week of CMTP Wraps Up Essentials, Recipes for Success
As our Summer 2013 Community Management Training Program comes to a close, we brought in two local communications and strategy experts to provide insights and advice to students seeking careers in social media. Paul Isakson, Co-founder and Partner in Strategy at MakeMatter, offered students a presentation on establishing a brand strategy and communicating with a […]
Social Media Strategist Catherine Engel Dishes On Analytics
Digital and social media strategist Catherine Engel knows her way around analytics and reporting, so lucky for The Social Lights CMTP class, she offered plenty of wisdom on the topic. Engel’s presentation aimed to give students an understanding of the role of analytics for digital and social media, as well as types of metrics and […]
