DrumLite: Fails on Kickstarter; Rocks out at Super Bowl

DrumLite™ founders Jeff Sevaldson and Joey Nesbitt I had the opportunity to interview Jeff Sevaldson, a former UST classmate of mine who is the Co-Founder of DrumLite™. No, I wasn’t compelled to interview them because their name also contains a play on the word “Lite / Light,” I was actually quite curious to see how they are using social to grow their […]

A Q+A with Luke Thompson: Minnesota Man, Social Media Stud

You probably recognize Luke Thompson (Mippey5videos) from his hilarious YouTube parody videos which include spoofs of California (Minnesota) Girls, Gangnam Style, Call Me Maybe, and Thrift Shop. I had the pleasure of learning a little bit more about Luke, the Ford Fiesta Movement he was recently involved with, and his unique approach to social media. First: […]

#SB48: Social Media Winners and Losers

Super Bowl Sunday has come and gone and thousands of brands wanted a piece of the action. Here’s a few we’ve selected as winners and losers in what some were calling the #BrandBowl: Winner DiGiorno has been on top of their RTM recently, starting with their live tweets of The Sound of Music on NBC. […]

The Social Lights eNews: January 2014 Edition

Wondering what we’ve been up to? Well… If you haven’t heard, we have an upcoming workshop centered around the most essential element of social – writing. Join us for an engaging session on Friday, February 21st.

Attention MN Students – Writing for Social Media Workshop Offering Student Tickets

Are you a Minnesota student studying communications, marketing, advertising or public relations? …Or just super interested in social media for business? We’ve got a workshop for you! Join us on Friday, March 14th for Writing for Social Media – a training program that combines a lesson, case studies, and a guided workshop. Student tickets are […]

Writing for Social Media: A Training Workshop

Tickets + Event Information The goal is not to be good at social media. The goal is to be good at business because of social media. – Jay Baer Representing a brand on social media means sharing their vision – the big story of your brand, in a way that connects with the unconscious desires […]

The Social Lights Welcomes Libby Benda & Jane Lee

The Social Lights is pleased to welcome two new team members this September: Elizabeth (Libby) Benda and Jane Lee. Libby joins The Social Lights as Community Manager and Jane Lee as Graphic Design intern. Both young women participated in The Social Lights Community Manager Training Program this summer. A recap of the program can be found […]

See What Vine Artist Nick Massahos (Mastodon) Has to Say…

Most people know him as Nick Mastodon on Vine, but at The Social Lights he’s known as Nick, the Community Manager Training Program (CMTP) student who played iPad accordion on day one and continued to entertain and impress throughout the course. Born and raised in Minnesota, Nick’s popularity in the social media world has grown […]

The Social Lights Is On The Move!

We’ve outgrown our current office space and landed on a new one in the North Loop neighborhood of downtown Minneapolis. We will be moving to our new location on 1st St N and 1st Ave N this August. Look out for photos on our Facebook Page soon, but in the meantime, here’s a glimpse at […]