DrumLite: Fails on Kickstarter; Rocks out at Super Bowl
DrumLite™ founders Jeff Sevaldson and Joey Nesbitt I had the opportunity to interview Jeff Sevaldson, a former UST classmate of mine who is the Co-Founder of DrumLite™. No, I wasn’t compelled to interview them because their name also contains a play on the word “Lite / Light,” I was actually quite curious to see how they are using social to grow their […]
A Q+A with Luke Thompson: Minnesota Man, Social Media Stud
You probably recognize Luke Thompson (Mippey5videos) from his hilarious YouTube parody videos which include spoofs of California (Minnesota) Girls, Gangnam Style, Call Me Maybe, and Thrift Shop. I had the pleasure of learning a little bit more about Luke, the Ford Fiesta Movement he was recently involved with, and his unique approach to social media. First: […]
#SB48: Social Media Winners and Losers
Super Bowl Sunday has come and gone and thousands of brands wanted a piece of the action. Here’s a few we’ve selected as winners and losers in what some were calling the #BrandBowl: Winner DiGiorno has been on top of their RTM recently, starting with their live tweets of The Sound of Music on NBC. […]
The Social Lights eNews: January 2014 Edition
Wondering what we’ve been up to? Well… If you haven’t heard, we have an upcoming workshop centered around the most essential element of social – writing. Join us for an engaging session on Friday, February 21st.
Attention MN Students – Writing for Social Media Workshop Offering Student Tickets
Are you a Minnesota student studying communications, marketing, advertising or public relations? …Or just super interested in social media for business? We’ve got a workshop for you! Join us on Friday, March 14th for Writing for Social Media – a training program that combines a lesson, case studies, and a guided workshop. Student tickets are […]
Writing for Social Media: A Training Workshop
Tickets + Event Information The goal is not to be good at social media. The goal is to be good at business because of social media. – Jay Baer Representing a brand on social media means sharing their vision – the big story of your brand, in a way that connects with the unconscious desires […]
Loopy Mango: Social Media Strategy Q+A
The Power of Pinterest (and Instagram, Facebook, Twitter) for eCommerce Brands. The Loopy Mango brand is comprised of a lifestyle boutique in New York City and an eCommerce shop that features one-of-a-kind yarn and knitting/crochet tools. You may recognize Loopy Mango’s oversized knit blankets, giant needles and Big Loop yarn trending across Pinterest. “Big Loop is the thickest yarn […]
Tips + Tricks for Managing Your Social Media Presence
Staying on top of your social media marketing efforts can be a job in itself. Thankfully, there are several software tools that you help you manage your social media presence efficiently and effectively. A few of our favorites: Bit.ly – For making obese links manageable and keeping track of link click stats Buffer – For sharing your […]
Social Media 2014: Predictions
If you think you’ve read enough 2014 predictions posts, think again. You might actually find these useful: 1. The integration between Instagram, Pinterest, and ECommerce Sites Brands that create platform-specific visual content that makes their fans and followers feel like insiders, will forge a much more personal relationship with their consumers–resulting in high brand loyalty (which […]
‘Tis the Season to be Social! Target’s #MyKindofHoliday Campaign…
This holiday shopping season Target is promising “inspiring social media integrations.” The campaign, “My Kind of Holiday” is integrated across several digital and traditional channels in what Jeff Jones, chief marketing officer and executive vice president of Target calls, “the most digitally-enabled effort in our history.” Checking into the early chatter around #MyKindofHoliday, we see… […]
