Looking Back // Looking Forward – State of Social Media 2016
As 2015 comes to a close, we reflect on the past 12 months and set our sights on what to expect from our favorite social platforms in 2016. 1. Instagram is Changing Instagram turned 5 this year and (finally) freed us of the confines of ‘square-only’ format. While rumors circulate that Instagram, like Facebook, will soon be […]
Meet Drew Gneiser
Drew Gneiser has been a friend of The Social Lights for quite a while, so we were thrilled to welcome him to our team as Senior Community Manager this November! Read on to learn about what makes Drew tick. Q: Tell us about yourself (in 3 sentences or less)! A: Hello! I’m Drew. […]
Season’s Greetings from The Social Lights!
Wishing you a wonderful holiday season! As 2015 comes to a close, we reflect back to the humble beginnings of The Social Lights and realize there’s so much to celebrate. We created ‘TSL’ out of nothing – no existing template or roadmap, just a hunch that social was an uncharted territory, bound to have some […]
Minnesota Retailers Association Event Recap
We were invited to speak at The Minnesota Retailers Association‘s Crushin’ It With Customers Event at Boulay, joining with Nina Hale, Inc. and Blue Earth Interactive. The subject: Digital Strategy for the 2015 holiday season. Here’s a few of our favorite takeaways – in tweet form, of course! Google Search Insights "Near me" @Google searches […]
3-Emoji Review: We Make It MSP
A Literal Minnesota Movement Make It. MSP. is a collective effort of Greater MSP, various makers groups and other involved community members to create a destination for people who are considering making the Twin Cities their new home. #MakeItMSP started trending on Tuesday. Why, do you ask? They held a press conference announcing the official launch […]
The Social Lights Sponsors Twin Cities Startup Week
We’ve got a sweet spot for startups (especially Minnesota-based ventures)! Not that long ago, we were pitching ‘The Social Lights’ in business plan competitions and giving the ol’ elevator pitch to everyone within earshot. So when an opportunity to sponsor Twin Cities Startup Week arose, we jumped at the opportunity. Showcasing the best from the Startup […]
#TrendsTuesday: Facebook shops and new ways to Snap
Social media evolves at the rapid-fire pace of the internet. Here’s a rundown of some of the most recent and relevant social media news and trends, so you can keep up with new possibilities and changing functionality. Ever since Facebook launched messenger as a standalone app, it’s been clear they aim to keep users within their own framework […]
Calling All Social Media Professionals… We’re Hiring!
Do you have a passion for doing meaningful work, a strong desire to never stop learning, and an insatiable curiosity about the future of technology and communications? Well, you’ve come to the right place. Our approach to social media strategy combines all of this, and more. We understand that managing a branded social presence takes more than a college […]
The Startup Capital of the North
The Twin Cities are a fertile ground for creative thought, technological innovation, and savvy business people. This was made especially concrete at Beta.MN 2.0, an event allowing local startups to demo their products while meeting and mingling with entrepreneurs, investors, and supporters. The event was held Thursday, May 14, 2015 at the Surly brewery, which proved to be the […]
Are You Ready for RTM in 2015?
Some of the best Real Time Marketing (RTM) is brushed off as brands getting lucky or just being in the right place at the right time. In a few instances this is true. But smart brands know that there are plenty of opportunities to prepare for RTM – and according to Trendology author Chris Kerns, […]
