Minnesota Retailers Association Event Recap
We were invited to speak at The Minnesota Retailers Association‘s Crushin’ It With Customers Event at Boulay, joining with Nina Hale, Inc. and Blue Earth Interactive. The subject: Digital Strategy for the 2015 holiday season. Here’s a few of our favorite takeaways – in tweet form, of course! Google Search Insights "Near me" @Google searches […]
3-Emoji Review: We Make It MSP
A Literal Minnesota Movement Make It. MSP. is a collective effort of Greater MSP, various makers groups and other involved community members to create a destination for people who are considering making the Twin Cities their new home. #MakeItMSP started trending on Tuesday. Why, do you ask? They held a press conference announcing the official launch […]
The Social Lights Sponsors Twin Cities Startup Week
We’ve got a sweet spot for startups (especially Minnesota-based ventures)! Not that long ago, we were pitching ‘The Social Lights’ in business plan competitions and giving the ol’ elevator pitch to everyone within earshot. So when an opportunity to sponsor Twin Cities Startup Week arose, we jumped at the opportunity. Showcasing the best from the Startup […]
#TrendsTuesday: Facebook shops and new ways to Snap
Social media evolves at the rapid-fire pace of the internet. Here’s a rundown of some of the most recent and relevant social media news and trends, so you can keep up with new possibilities and changing functionality. Ever since Facebook launched messenger as a standalone app, it’s been clear they aim to keep users within their own framework […]
Calling All Social Media Professionals… We’re Hiring!
Do you have a passion for doing meaningful work, a strong desire to never stop learning, and an insatiable curiosity about the future of technology and communications? Well, you’ve come to the right place. Our approach to social media strategy combines all of this, and more. We understand that managing a branded social presence takes more than a college […]
The Startup Capital of the North
The Twin Cities are a fertile ground for creative thought, technological innovation, and savvy business people. This was made especially concrete at Beta.MN 2.0, an event allowing local startups to demo their products while meeting and mingling with entrepreneurs, investors, and supporters. The event was held Thursday, May 14, 2015 at the Surly brewery, which proved to be the […]
Are You Ready for RTM in 2015?
Some of the best Real Time Marketing (RTM) is brushed off as brands getting lucky or just being in the right place at the right time. In a few instances this is true. But smart brands know that there are plenty of opportunities to prepare for RTM – and according to Trendology author Chris Kerns, […]
10 Social Media Tips: Community Manager Best Practices
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Social Media: 4 Factors to Focus on in 2015
In 2014, we saw video apps take off (mobile video impressions grew 350%), new networks like Yik Yak and ello emerge, and a movement toward high quality images and “Images for Information” instead of plain text or standard images. We also saw some epic social media wins and fails. Winners included NASA, the ALS Foundation, […]
To hashtag or not to hashtag?
Each social media platform has its own set of best practices when it comes to hashtags, and we think it’s time someone put together a little cheat sheet to keep track. When used in the correct way, hashtags help amplify your content and create valuable engagement. This quick graphic will help you determine whether or […]
