An interview with The Product Poet

This is the second installment of three exclusive interviews with attendees of this year’s Social Media Training Bootcamp. We asked each attendee the same questions about social media, marketing, and the relationship between brands and their consumers. Today’s Q&A is with the mysterious Product Poet. Q. How did you get involved with social? A. I used to be […]

Social Media Bootcamp 2014: Day 2 in Review

If you missed Day 1 of Social Media Bootcamp 2014, chances are you missed Day 2 of Social Media Bootcamp, too. It went down like this: Day 2 kicked off on a high note with Jim Cuene of GoKart Labs presenting “Content Driving Brands.” Jim is the Vice President of Marketing Strategy at GoKart Labs and […]

Meet Jaclyn and Zach

They’re new around here! Jaclyn Hansel From rappelling off 20-story buildings to a exploring abandoned brewery caves this girl craves adventure, always with a camera by her side. Jaclyn left Iowa State University with a degree in visual communications, a passion for telling stories and a hunger to never stop learning. Always getting her hands […]

Social Media Bootcamp 2014: Day 1 in Review

Didn’t make it to Social Media Bootcamp 2014? Here’s a taste of what you missed… “Think Like a News ‘Preditor’” was the opening keynote presentation by Erica Hanna of BringMeTheNews. As Social Media Engagement and Branding Director at BringMeTheNews, along with previous experience as a producer, writer, shooter, director and editor (preditor) for WCCO, Erica […]

The Social Lights Wins Eureka! Award for Innovation

Last week we were honored to receive a Eureka! Award for Innovation in the Advertising category for the development of the first-ever Community Manager Training Program and Traveling Community Manager position. Read the full article on On that note… Social Media training is BACK this summer with the debut of Social Media Bootcamp 2014 to be held June 25-26 at the […]

Social Media Bootcamp: Speaker Lineup

If content is king, then our 2-Day Social Media Training Bootcamp is the Elvis Presley of social media bootcamps (minus the peanut butter, bacon, and banana sandwich). This year, we have a jam-packed program featuring some of Minnesota’s brightest content creators and strategists! Our 2014 speakers include experts from BringMeTheNews, Neidt Writer, The Social Lights, GoKart […]

Community Management: Putting it into Practice – A Panel Discussion

Our upcoming 2-Day Social Media Training Bootcamp will wrap up with a dynamic panel discussion titled, “Community Management: Putting it into Practice.“ It’s like The View over cocktail hour: peers passionately discussing (and sometimes disagreeing) about their craft. The goal of the conversation is to both have answers about what has worked in the past […]

Social Media Bootcamp Speaker + Panelist Lineup

Speakers and panelists include: • Kate Sommers, General Mills – @ForkKnifeSpoon • Jeff Neidt, Neidt Writer – @neidtwriter • Erica Hanna, BringMeTheNews – @meeterica • Drew Gneiser, Feed My Starving Children – @DrewGneiser • Jim Cuene, GoKart Labs – @jcuene • David Jungers, Mall of America – @DavidJungers • Gino Giovannelli, Miles Interactive  • Keith Beise, Minnesota Twins – @KeithBeise • Jess Wangsness, General Mills / Nature Valley – @jesswangs • Angie Sheldon, General Mills / Betty Crocker – @heyangiesheldon For a taste of The […]

The Social Lights Training Institute Presents…

So, you’ve started a social media strategy or implementation plan for your company, but something’s a bit off. You’re not sure where to turn, who to ask, or how to get to the next level… We’re here to help. If you’re ready to build and execute a sustainable social media content strategy for your company […]

Social Media Bootcamp 2014: The Lineup

We’re excited to announce our 2014 Social Media Bootcamp speakers! Covering topics spanning: Content Strategy, A Day in the Life of a Community Manager, Content Driving Brands, Content Marketing for Business, we have: • Erica Hanna, BringMeTheNews • Jeff Neidt, Neidt Writer • Jim Cuene, GoKart Labs • Gino Giovannelli, Miles Interactive • Kate Sommers, […]