Building a Business With Instagram – An Interview with Brandon Eckroth
Continuing our interview series with creative artists and content creators, we recently spoke with Brandon Eckroth. Professional photographer, adventurer, and entrepreneur, Brandon has amassed more than 67,000 Instagram followers—all while being a full-time student at the University of St. Thomas. What are the keys to Brandon’s success at such an early age? How does he […]
The Social Lights Celebrates 5 Years in Business
The Social Lights, LLC is an independent social media marketing agency headquartered in Minneapolis, MN. Over the past 5 years, they’ve grown from a two-woman shop to a team of 12 and counting. “Since this time last year, revenue growth is up 51.3%. We’ve grown to 12 employees (4x last year) and moved into a […]
Let’s Elevate the Conversation About Things that Matter to Our Community – An Interview with Charles Youel of ARTCRANK
ARTCRANK is a pop-up art show of bike-inspired posters that began in Minneapolis in 2007. Since then, they’ve been staging “bike art parties” in cities across the U.S. and beyond, including shows in Portland, San Francisco, Los Angeles, Denver, Austin, Chicago, New York, Boston, London and Paris. The Minneapolis show features handmade, bike-inspired posters by local artists, and regularly attracts […]
Introducing US Anywhere, a year-long, cross-country documentary project
‘What does a year in the United States look like?’ This question sparked newlyweds Anna and Carl to embark on a year-long, cross-country documentary project. They are taking the 52 weeks of 2016 to make a short film about all 50 states (plus Washington, D.C.). The Social Lights is partnering with US Anywhere to help with […]
Ad2 Women’s Leadership Panel Recap
Recipe for an empowering Thursday night: 1 sold out event 500 of the greatest Twin Cities ad professionals 6 powerhouse panelists 1 hysterical moderator Many valuable life lessons were preached from The Women’s Club stage last Thursday, January 21st. The Ad2 Women’s Leadership Panel was moderated by Nora McInerny Purmort with panelists Jill Gutterman, Mahtab Rezai, Sue […]
Looking Back // Looking Forward – State of Social Media 2016
As 2015 comes to a close, we reflect on the past 12 months and set our sights on what to expect from our favorite social platforms in 2016. 1. Instagram is Changing Instagram turned 5 this year and (finally) freed us of the confines of ‘square-only’ format. While rumors circulate that Instagram, like Facebook, will soon be […]
Meet Drew Gneiser
Drew Gneiser has been a friend of The Social Lights for quite a while, so we were thrilled to welcome him to our team as Senior Community Manager this November! Read on to learn about what makes Drew tick. Q: Tell us about yourself (in 3 sentences or less)! A: Hello! I’m Drew. […]
Season’s Greetings from The Social Lights!
Wishing you a wonderful holiday season! As 2015 comes to a close, we reflect back to the humble beginnings of The Social Lights and realize there’s so much to celebrate. We created ‘TSL’ out of nothing – no existing template or roadmap, just a hunch that social was an uncharted territory, bound to have some […]
CreativeMornings/MSP with Nora McInerny Purmort
The hottest ticket in town on Friday, December 18th wasn’t for a show at First Ave or even the Target Center. Three hundred creatives flocked to the Minneapolis Institute of Art to hear Nora McInerny Purmort speak about the subject of “time” as part of the CreativeMornings series. If you aren’t familiar with Nora’s story, […]
3-Emoji Review: Hello X-Pro II, Goodbye Origami
Zuck’s got 99 problems and an LLC is one It’s a girl! In a gooey heartfelt letter to Max, their newborn daughter, Mark Zuckerberg and his wife, Priscilla Chan, promised to give 99% of their wealth – a mere $45 billion – to charity this week. Why? To advance human potential and promote equality in […]
