Social Listening for Live Events: Aim for Agility
By Alli Kahle In early 2018, The Social Lights’ office transformed into the Minnesota Super Bowl Host Committee’s Social Media Command Center (SMCC). A team of 70+ social media-savvy volunteers lined up to monitor the Host Committee’s social channels for the ten days leading up to Super Bowl 52. The goal? Ensure that each Super […]
5 Key Takeaways from #SMBMSP72 – Social Media Case Studies
This month’s Social Media Breakfast kicked off as it usually does – with coffee, bagels, and bacon! We all got our tweeting fingers ready and dug in to case studies from Jaclyn Grossfield, Lee Odden, and Casey Hall. Here are 5 things we learned from them: 1. Get to know your audience (like, really know […]
Zombie Pub Crawl: World’s Largest Gathering of Zombies
Guess who holds the Guinness World Record for Largest Gathering of Zombies? FOR THE RECORD Straight from GuinnessRecords.com… The largest gathering of zombies involved 8,027 participants and was achieved by Zombie Pub Crawl (USA) in Minneapolis, Minnesota, USA, on 13 October 2012. This was the 8th annual Zombie Pub Crawl in the Twin Cities, and […]
The World’s Greatest
Guinness is Good for You This time we aren’t talking about tall, dark and handsome pints of Irish lager, rather Guinness World Records involving several pints of fake blood… This October The Social Lights facilitated the Guinness World Record attempt for Largest Gathering of Zombies during the 8th Annual Zombie Pub Crawl. We received word […]
Zombie Pub Crawl to Break Guinness World Record
Surely you remember our Zombie Pub Crawl blog post from last fall. If you don’t here’s a refresher: Social Influence is Alive and Kicking at the Zombie Pub Crawl. Now, fast-forward to 2012 and The Social Lights are ready for world domination. Specifically, helping coordinate the Guinness World Record attempt for Largest Gathering of Zombies […]
A Tale of Two Fairs
Let me start by making a bold statement: State Fair is a fairy tale. Friends and families travel near and far to enter a world where the children swirl around on tipping cups, the animals speak in several languages, and the food is prepared and propped on stick. Enter the tale of two fairs. A […]
Green Mill Pop-Up Pizza Parties
The Social Lights have been having a ton of fun launching some Integrated Event Marketing campaigns this June! What exactly does Integrated Event Marketing mean? It’s when we blend physical events with digital + social media promotions. For our client Green Mill Restaurant & Bar, we came up with a series of Pop-Up Pizza Parties […]
Social Influence is Alive and Kicking at Zombie Pub Crawl
“Where are you going tonight dressed like that?” my dad said as I prepared to leave for the Zombie Pub Crawl dressed as a Hunter S. Thompson zombie. “I’m going out to eat braaaaiiinnnsssssss!” He wasn’t amused. My dad had never heard of a zombie pub crawl. He also has never heard of Twitter. Therein […]
One Saucy Sunday: Midwest Tomato Fest 2011
If You Weren’t There, You’re Probably Wondering…How Was Midwest Tomato Fest? Here’s the Case Study Here’s the Saucy Slip-n-Slideshow: [slideshow]
Who’s the Fairest of them All?
The Social Lights are pleased to announce our newest client: Irish Fair of Minnesota We are counting down the days to the fair and posting the latest and greatest Irish Fair news on the newly-designed facebook page. Become a FAN! Please Join Us at the Fair August 12-14th, 2011! It will be great craic.
