Small Business Saturday
November 24, 2012 is #SmallBizSat As American Express puts it, “Between Black Friday and Cyber Monday is a day dedicated to supporting small businesses nationwide. Last year, over one hundred million people came together to Shop Small® in their communities on Small Business Saturday®.” The Social Lights are not affiliated with American Express, but we are big supporters […]
The World’s Greatest
Guinness is Good for You This time we aren’t talking about tall, dark and handsome pints of Irish lager, rather Guinness World Records involving several pints of fake blood… This October The Social Lights facilitated the Guinness World Record attempt for Largest Gathering of Zombies during the 8th Annual Zombie Pub Crawl. We received word […]
The Fowler Business Concept Challenge
The Social Lights have been involved with the UST Fowler Business Concept Challenge for the past four years. When “The Fowler” was founded in 2009, Martha and Emily competed in the scholarship competition with an idea for an innovative new bike lock. They happily took home third place and competed again the next year with […]
Zombie Pub Crawl to Break Guinness World Record
Surely you remember our Zombie Pub Crawl blog post from last fall. If you don’t here’s a refresher: Social Influence is Alive and Kicking at the Zombie Pub Crawl. Now, fast-forward to 2012 and The Social Lights are ready for world domination. Specifically, helping coordinate the Guinness World Record attempt for Largest Gathering of Zombies […]
So You Want to be a Field Specialist at The Social Lights?
We are in the process of hiring a Field Specialist (or two) at the agency: Description • Assist with developing college marketing campaigns • Assist with developing editorial and social media content calendars • Assist with social media monitoring and management • Assist with event planning and promotion • Brainstorm and execute online contests, giveaways, […]
Back to School Goes Social.
Social media has changed the way we communicate. We’ve studied this phenomenon, ruminated on it, strategized, contemplated and conclusively confirmed that social media has indeed changed our behaviors. The more we thought about it, the more we realized that these changes affected us quite quickly. Like, super duper fast. Let’s flashback to 2007 to demonstrate. […]
A Tale of Two Fairs
Let me start by making a bold statement: State Fair is a fairy tale. Friends and families travel near and far to enter a world where the children swirl around on tipping cups, the animals speak in several languages, and the food is prepared and propped on stick. Enter the tale of two fairs. A […]
When Push Comes to Shove Off
When does a push notification push you over the edge? As Brent Hieggelke defines push notifications in a recent Mashable article, “Good push notifications can mean alerting someone at the breakfast table to avoid a traffic jam by taking a different route to work. A bad push would be interrupting a parent with a “limited […]
What We’re Into Right Now
Instagram Glasses …if they ever become a reality DOMO’s employee social media policy Transplanted right from TechCrunch, “Back in May, Josh James, the co-founder of analytics company Omniture and now CEO of business intelligence startup Domo, announced an eyebrow-raising idea: He was kicking off an eight-week initiative that would require every one of Domo’s 130 […]
Top 10 Things We Learned from the Advanced Facebook Advertising Conference
The Social Lights had the pleasure of participating in the Advanced Facebook Advertising Online Conference by Social Fresh. Since it’s an online conference, it’s technically still going on, but we were so excited to share our Top 10 list with you that we couldn’t wait until it was over. 10 Things We Learned: Crop the […]
