A Tale of Two Fairs
Let me start by making a bold statement: State Fair is a fairy tale. Friends and families travel near and far to enter a world where the children swirl around on tipping cups, the animals speak in several languages, and the food is prepared and propped on stick. Enter the tale of two fairs. A […]
When Push Comes to Shove Off
When does a push notification push you over the edge? As Brent Hieggelke defines push notifications in a recent Mashable article, “Good push notifications can mean alerting someone at the breakfast table to avoid a traffic jam by taking a different route to work. A bad push would be interrupting a parent with a “limited […]
The Power of Pinterest
I am a Pinterest addict both personally and professionally. I do believe it will be THE social media tool of 2012 as it is fun, visually appealing and, of course, addicting. I think Pinterest can and should be used for marketing purposes, but it is a trickier social media platform to master from a marketing […]
When UGLY is a Good Thing.
An e-commerce Case Study about our client UltimateUglyChristmas.com‘s thriving Ugly Christmas Sweater business. How did we help UltimateUglyChristmas QUADRUPLE sales this year? Read our CASE STUDY for all the juicy details! To learn more about UltimateUglyChristmas.com, read some of the press clips: The Milwaukee Journal Sentinel The New York Times The Washington Post Yahoo! News […]
Social Media Predictions for 2012
Here are The Social Lights’ Predictions for the State of Social Media in 2012: Shopping will become an increasingly social experience from start to finish. From researching products prior to purchase (comparing prices, reviewing ratings, checking availability, coupon/sale searching) to making an assessment and announcing your verdict post-purchase (leaving positive or negative feedback, tagging items […]
Shift Happens.
SHIFT HAPPENS. And we DARE you to embrace it. The Social Lights dare you to Shift to Social this 2012. We mean shift your advertising or traditional marketing budget to social media strategy, monitoring and creative campaigns. There is something big, something mysterious, something almost magical happening. Social Media is getting harder, better, faster, stronger…just […]
Introducing…Embedded Tweets!
https://twitter.com/#!/SocialLightUp/status/144194604357517312 http://twitter.com/#!/MissMarthaMae/status/144962003348361217 https://twitter.com/#!/SocialLightUp/status/144131199793774593 Oh What Fun it is to…embed tweets! #GeekChic #NerdAlert {I think it’s time we embed random hashtags as well!}
