Social Media Bootcamp 2014: The Lineup

We’re excited to announce our 2014 Social Media Bootcamp speakers! Covering topics spanning: Content Strategy, A Day in the Life of a Community Manager, Content Driving Brands, Content Marketing for Business, we have: • Erica Hanna, BringMeTheNews • Jeff Neidt, Neidt Writer • Jim Cuene, GoKart Labs • Gino Giovannelli, Miles Interactive • Kate Sommers, […]

Free Download: Writing for Social Media Workbook

Writing for social is more than just figuring out how to say something in 140 characters. Witty Community Managers need to aim those comic darts at the bullseye of a business problem – otherwise they’re just funny noise. To truly be effective, you need to have an overall goal in mind and a plan to […]

Social Media Training Twin Cities: 2-Day Social Media Bootcamp June 25 & 26

The Social Lights® Training Institute is pleased to present a 2-day social media training course covering all things content. You’ll leave this program with the knowledge and know-how to build and execute a sustainable social media content strategy for your company. During this jam-packed 2-day program, you will learn: -How to develop a content strategy […]

What’s Your Take on Social Media? A Q&A with Shannon Patch

This is the first of three exclusive interviews with attendees of this year’s Social Media Training Bootcamp. We asked each attendee the same questions about social media, marketing, and the relationship between brands and their consumers. Today’s Q&A is with Shannon Patch, a recent graduate of the University of St. Thomas. Q. How did you get […]

2-Day Social Media Training Bootcamp: Twin Cities – Coming this June!

The Social Lights® Training Institute is pleased to present a 2-day social media training course covering all things content. You’ll leave this program with the knowledge and know-how to build and execute a sustainable content strategy for your company. Join us on Wednesday, June 25 & Thursday, June 26, 2014. Spots are limited. To receive an early-bird invitation, Join the […]

#SMBMSP65: 8 Golden Rules for Sure-Fire Success with Facebook Ads

Anyone who manages social media on behalf of a brand knows the frustration of seeing little to no post interaction, despite posting decent content. Facebook’s organic reach has taken a nosedive in recent months, making Facebook advertising a requirement in order to reach your fan base. The MSP Social Media Breakfast on April 14th was […]

Internship Alert: Join The Social Lights, Social Media Marketing Agency this Summer!

The Social Lights® is seeking a summer intern! Maybe two. Interested? Responsibilities • Assist with developing social media marketing campaigns • Assist with developing social media content calendars • Assist with social media monitoring and management (Software experience is a +) • Assist with event planning and marketing • Brainstorm and execute online contests, giveaways, and […]

Parc Boutique: A Social Media Case Study

Minneapolis’ Parc Boutique has reached global audiences through their savvy social media strategies. Curious to hear more about Parc’s appraoch to social, we conducted a Q+A with Elizabeth, Parc’s Social Media Manager. Parc Boutique is a very social company. Was social integrated from the very beginning, or has it evolved recently? When Parc first opened Facebook was […]

Writing for Social Media Workshop: A Recap

Thanks to all who joined us for our very first Social Media Workshop of the year!   #writing4social — Alexandra Green (@ALGREENmpls) March 14, 2014   Know your audience and communicate with purpose via the 3 C’s: Be clear, concise, consistent! @TheSocialLights #socialmedia #Writing4Social — SammyQS (@SammyQS) March 14, 2014 RT @SammyQS: Spot on! […]