DrumLite: Fails on Kickstarter; Rocks out at Super Bowl
DrumLite™ founders Jeff Sevaldson and Joey Nesbitt I had the opportunity to interview Jeff Sevaldson, a former UST classmate of mine who is the Co-Founder of DrumLite™. No, I wasn’t compelled to interview them because their name also contains a play on the word “Lite / Light,” I was actually quite curious to see how they are using social to grow their […]
A Q+A with Luke Thompson: Minnesota Man, Social Media Stud
You probably recognize Luke Thompson (Mippey5videos) from his hilarious YouTube parody videos which include spoofs of California (Minnesota) Girls, Gangnam Style, Call Me Maybe, and Thrift Shop. I had the pleasure of learning a little bit more about Luke, the Ford Fiesta Movement he was recently involved with, and his unique approach to social media. First: […]
#SB48: Social Media Winners and Losers
Super Bowl Sunday has come and gone and thousands of brands wanted a piece of the action. Here’s a few we’ve selected as winners and losers in what some were calling the #BrandBowl: Winner DiGiorno has been on top of their RTM recently, starting with their live tweets of The Sound of Music on NBC. […]
The Social Lights eNews: January 2014 Edition
Wondering what we’ve been up to? Well… If you haven’t heard, we have an upcoming workshop centered around the most essential element of social – writing. Join us for an engaging session on Friday, February 21st.
Attention MN Students – Writing for Social Media Workshop Offering Student Tickets
Are you a Minnesota student studying communications, marketing, advertising or public relations? …Or just super interested in social media for business? We’ve got a workshop for you! Join us on Friday, March 14th for Writing for Social Media – a training program that combines a lesson, case studies, and a guided workshop. Student tickets are […]
Writing for Social Media: A Training Workshop
Tickets + Event Information The goal is not to be good at social media. The goal is to be good at business because of social media. – Jay Baer Representing a brand on social media means sharing their vision – the big story of your brand, in a way that connects with the unconscious desires […]
