Calling All Social Media Professionals… We’re Hiring!

Do you have a passion for doing meaningful work, a strong desire to never stop learning, and an insatiable curiosity about the future of technology and communications? Well, you’ve come to the right place. Our approach to social media strategy combines all of this, and more. We understand that managing a branded social presence takes more than a college […]

Social Media: 4 Factors to Focus on in 2015

In 2014, we saw video apps take off (mobile video impressions grew 350%), new networks like Yik Yak and ello emerge, and a movement toward high quality images and “Images for Information” instead of plain text or standard images. We also saw some epic social media wins and fails. Winners included NASA, the ALS Foundation, […]

Small Business Saturday

November 24, 2012 is #SmallBizSat As American Express puts it, “Between Black Friday and Cyber Monday is a day dedicated to supporting small businesses nationwide. Last year, over one hundred million people came together to Shop Small® in their communities on Small Business Saturday®.”  The Social Lights are not affiliated with American Express, but we are big supporters […]

The World’s Greatest

Guinness is Good for You This time we aren’t talking about tall, dark and handsome pints of Irish lager, rather Guinness World Records involving several pints of fake blood… This October The Social Lights facilitated the Guinness World Record attempt for Largest Gathering of Zombies during the 8th Annual Zombie Pub Crawl. We received word […]

The Fowler Business Concept Challenge

The Social Lights have been involved with the UST Fowler Business Concept Challenge for the past four years. When “The Fowler” was founded in 2009, Martha and Emily competed in the scholarship competition with an idea for an innovative new bike lock. They happily took home third place and competed again the next year with […]

Zombie Pub Crawl to Break Guinness World Record

Surely you remember our Zombie Pub Crawl blog post from last fall. If you don’t here’s a refresher: Social Influence is Alive and Kicking at the Zombie Pub Crawl. Now, fast-forward to 2012 and The Social Lights are ready for world domination. Specifically, helping coordinate the Guinness World Record attempt for Largest Gathering of Zombies […]

So You Want to be a Field Specialist at The Social Lights?

We are in the process of hiring a Field Specialist (or two) at the agency: Description • Assist with developing college marketing campaigns • Assist with developing editorial and social media content calendars • Assist with social media monitoring and management • Assist with event planning and promotion • Brainstorm and execute online contests, giveaways, […]

A Tale of Two Fairs

Let me start by making a bold statement: State Fair is a fairy tale. Friends and families travel near and far to enter a world where the children swirl around on tipping cups, the animals speak in several languages, and the food is prepared and propped on stick.  Enter the tale of two fairs. A […]