4 Ways Brands Can Stay Relevant on Social Media
By Fatin Omerabi Things are ever-changing in the social media landscape. It seems as though the only constant is change. The struggle for brands to capitalize on the vast audiences spread across numerous platforms directly stems from the pace of change. Social media evolves as quickly as it expands. Blink and you’ll miss the newest […]
What the Instagram API Changes Mean for Every Social Media Marketer
By Gina Vo Let’s start by reminiscing about Spring 2016. Crying Jordan got photoshopped onto just about anyone suffering a great roast, Beyoncé served us Lemonade, and many were enjoying Drake’s Views. An API apocalypse was also approaching. Hitting the social world like a ton of bricks, Instagram announced that they planned to implement an algorithm […]
The Complete Guide to Spring Cleaning Your Brand’s Social Media Presence
By Jessi Russell Let’s dust off your profiles, assess your goals, and refresh your content strategy. Yep. Even your social media accounts need a dose of spring cleaning. So, what the heck is spring cleaning for social media (and why should you care)? Like with your personal life, spring cleaning on social media is about […]
Engaging with Gen Z on Social Doesn’t Have to Be Scary
How do you connect with those darned Gen Z’ers? Working with teen-facing brands, we hear that question a lot. While we don’t have a magic spell, it’s a lot simpler than you’ve been led to believe. As Millennials, we understand what it’s like to feel misunderstood as a generation. We don’t all expect participation trophies […]
How Twitter’s new 280-character limit creates new opportunities for Marketers.
We’ve all been there, the funniest story or best closing line, but just a few too many characters to fit into 140 characters. While “brevity is the soul of wit,” Twitter’s newest update allows its users 280 characters to express themselves on the platform. Twitter tested this feature in September before granting access to all […]
Protected: 10 Social Media Tips: Community Manager Best Practices
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Free Download: Writing for Social Media Workbook
Writing for social is more than just figuring out how to say something in 140 characters. Witty Community Managers need to aim those comic darts at the bullseye of a business problem – otherwise they’re just funny noise. To truly be effective, you need to have an overall goal in mind and a plan to […]
Tips + Tricks for Managing Your Social Media Presence
Staying on top of your social media marketing efforts can be a job in itself. Thankfully, there are several software tools that you help you manage your social media presence efficiently and effectively. A few of our favorites: Bit.ly – For making obese links manageable and keeping track of link click stats Buffer – For sharing your […]
