What’s Your Take on Social Media? A Q&A with Shannon Patch
This is the first of three exclusive interviews with attendees of this year’s Social Media Training Bootcamp. We asked each attendee the same questions about social media, marketing, and the relationship between brands and their consumers. Today’s Q&A is with Shannon Patch, a recent graduate of the University of St. Thomas. Q. How did you get […]
2-Day Social Media Training Bootcamp: Twin Cities – Coming this June!
The Social Lights® Training Institute is pleased to present a 2-day social media training course covering all things content. You’ll leave this program with the knowledge and know-how to build and execute a sustainable content strategy for your company. Join us on Wednesday, June 25 & Thursday, June 26, 2014. Spots are limited. To receive an early-bird invitation, Join the […]
#SMBMSP65: 8 Golden Rules for Sure-Fire Success with Facebook Ads
Anyone who manages social media on behalf of a brand knows the frustration of seeing little to no post interaction, despite posting decent content. Facebook’s organic reach has taken a nosedive in recent months, making Facebook advertising a requirement in order to reach your fan base. The MSP Social Media Breakfast on April 14th was […]
Twin Cities Social Media Spotlight
Did you catch our Social Media Spotlights this year? We’ve had the opportunity to interview some talented individuals and inspiring organizations – all using social media to get the word out about their brands. We spoke with Luke Thompson (Mippey5videos on YouTube) about the Ford Fiesta Movement and how he manages to make so many entertaining YouTube […]
WOODCHUCK: Social Media Spotlight
WOODCHUCK: Authentic, truly American-made products. We bring jobs back to America, nature back to people, and quality products back to consumers. I had the pleasure of meeting with WOODCHUCK founder Ben VandenWymelenberg back in 2011, when the company was brand new. Since then, the innovative tech accessories brand has evolved into a unique fashion brand. Luckily, […]
Internship Alert: Join The Social Lights, Social Media Marketing Agency this Summer!
The Social Lights® is seeking a summer intern! Maybe two. Interested? Responsibilities • Assist with developing social media marketing campaigns • Assist with developing social media content calendars • Assist with social media monitoring and management (Software experience is a +) • Assist with event planning and marketing • Brainstorm and execute online contests, giveaways, and […]
Parc Boutique: A Social Media Case Study
Minneapolis’ Parc Boutique has reached global audiences through their savvy social media strategies. Curious to hear more about Parc’s appraoch to social, we conducted a Q+A with Elizabeth, Parc’s Social Media Manager. Parc Boutique is a very social company. Was social integrated from the very beginning, or has it evolved recently? When Parc first opened Facebook was […]
Writing for Social Media Workshop: A Recap
Thanks to all who joined us for our very first Social Media Workshop of the year! #writing4social pic.twitter.com/5kNStvnu9m — Alexandra Green (@ALGREENmpls) March 14, 2014 Know your audience and communicate with purpose via the 3 C’s: Be clear, concise, consistent! @TheSocialLights #socialmedia #Writing4Social — SammyQS (@SammyQS) March 14, 2014 RT @SammyQS: Spot on! […]
Sneak Peek – Writing for Social Media Workshop
Our Writing for Social Media Workshop is quickly approaching! Curious to hear what we’ll be covering? Here’s a taste:
Love Your Melon: Behind-the-Scenes with the Smile Tour Superheroes
What started as a class project has turned into a national movement dedicated to improving the lives of children battling cancer. It has been truly inspiring watching founders Brian Keller and Zachary Quinn pitch this business idea (as part of the University of St. Thomas ENTR 200 class), scale their brand, and even travel on a cross-country […]
