See What Vine Artist Nick Massahos (Mastodon) Has to Say…

Most people know him as Nick Mastodon on Vine, but at The Social Lights he’s known as Nick, the Community Manager Training Program (CMTP) student who played iPad accordion on day one and continued to entertain and impress throughout the course. Born and raised in Minnesota, Nick’s popularity in the social media world has grown […]

The Social Lights Is On The Move!

We’ve outgrown our current office space and landed on a new one in the North Loop neighborhood of downtown Minneapolis. We will be moving to our new location on 1st St N and 1st Ave N this August. Look out for photos on our Facebook Page soon, but in the meantime, here’s a glimpse at […]

Final Week of CMTP Wraps Up Essentials, Recipes for Success

As our Summer 2013 Community Management Training Program comes to a close, we brought in two local communications and strategy experts to provide insights and advice to students seeking careers in social media. Paul Isakson, Co-founder and Partner in Strategy at MakeMatter, offered students a presentation on establishing a brand strategy and communicating with a […]

The Latest from The Social Lights

In case you didn’t hear… This summer we’re hosting the world’s first Community Manager Training Program, and graduating our first class of 16 students on August 1, 2013! In addition to education, the program is set up to provide high quality social media and digital marketing talent to companies ready to step it up on […]

Social Media Strategist Catherine Engel Dishes On Analytics

Digital and social media strategist Catherine Engel knows her way around analytics and reporting, so lucky for The Social Lights CMTP class, she offered plenty of wisdom on the topic. Engel’s presentation aimed to give students an understanding of the role of analytics for digital and social media, as well as types of metrics and […]

How to Hire a Social Media Community Manager

Is your business looking for someone to manage its social media communities? If so, The Social Lights® can help, as the Minneapolis-based company is currently training 16 Community Managers during an intensive six-week social media course. The Social Lights agency specializes in Social Media Strategy and Community Management, and acknowledges the development and growing importance […]

CMTP Celebrates #Merica Through Team Field Trip

The Social Lights Community Management Training Program class recently took part in a surprise field trip filled with team bonding and ice breakers – plenty of them. It was an American-themed trip inspired by upcoming 4th of July celebrations, with CMTP students using Twitter to document the fun. The only hint students were given prior […]

7 Ways to Celebrate Social Media Day Twin Cities

How does one celebrate Social Media Day Twin Cities? Let us count the ways. Here are 7 Ways To Celebrate Social Media Day in Minneapolis and Saint Paul this Sunday, June 30th. While you’re out and about, share what #MPLSis and #STPis to you on Twitter and Instagram! 1. Social Media Sunday Funday on a Patio […]

Social Media Day Twin Cities

It’s official – Mashable’s Social Media Day is coming to The Twin Cities this Sunday! Both Mayor Rybak and Mayor Coleman have proclaimed June 30, 2013 as Social Media Day in Minneapolis and Saint Paul. Social Media Day is a global celebration of the technology that allows people to connect with one another across cities, […]

Arik Hanson Shares Tips on Likeable Content, Creating Social Media That Gets Clicks

ACH Communications Principal and Digital PR Consultant Arik Hanson recently gave an insightful and well-received presentation to The Social Lights Community Manager Training Program class outlining the ins and outs of creating favorable content for social media. In a slideshow titled “Likeable Content: How to Create Social Media Content that Gets Clicks,” Hanson offered students […]