Exploring the Tech Trends of SXSW 2024: A Journey into the Future

“Today is the worst our technology will ever be.” – Amy Webb South by Southwest (SXSW) has emerged as a modern-day world’s fair — complete with global attendees, activations and programmning tracks that serve as “pavilions” dedicated to countries, ideas, emerging technologies, and a community of people who are excited to see and share “what’s next.” […]

You can’t spell CES without AI

CES, formerly known as the Consumer Electronics Show, is the global gathering of innovators for tech’s biggest showcase of the year. It’s two million net square feet of exhibit space – featuring 4,000 exhibits and 130,000 people gathered in the desert of Las Vegas to see the new and next.  As a social media agency […]

Generative A.I. has entered the timeline

As a social media agency we’re always keeping an eye on emerging media and helping clients navigate the new and what’s next at The Social Lights.  One of the biggest new technologies to come to the marketing world in 2023 is generative A.I., and the conversation among brand marketers has evolved from “this is a […]

The Social Lights x Hot Tea Installation

We collaborated with Hot Tea (Eric Rieger) a Minneapolis-based contemporary artist who uses yarn and non-destructive materials in public and private spaces, to commission this custom, jaw-dropping installation in our North Loop Minneapolis office. From London to Berlin, New York to Los Angeles, Hot Tea has gained widespread recognition for his innovative use of brightly colored yarn strands as a […]

Our Award-Winning Work Won Awards!

We don’t do it for the hardware, but we’re not mad about our amazing client work being recognized as best-in-class. The American Advertising Awards competition, home of the ADDY Award, recognizes and rewards the creative spirit of excellence in the art of advertising. It is the advertising industry’s largest and most representative competition, attracting over […]

3 TSL Takeaways From SXSW 2023

This March marked the 36th year of South by Southwest (SXSW) in Austin, TX, and this year we sent a crew of six TSL-ers to connect with other industry leaders from around the world, learn about the latest trends, and spend dedicated time thinking about what’s ahead. Here are just three (of many!) takeaways from […]

Generative Art is Trending

Generative art tools have been trending this month. As a social media agency, The Social Lights is never afraid of emerging technology and instead we jump into exploring how to use it to increase our creativity and value to our brands. For example, when the A.I. tool DALLE-Mini became available this summer, we helped two […]

Little Miss Trending Topic

When it comes to trending topics and remix memes, one of the most popular and fastest growing examples last month was Little Miss.  Taking inspiration from the children’s classic series Mr. Men and Little Miss, this meme format started on Tumblr last year but spread like wildfire in recent months – powered by Twitter, then […]

Are These The First-Ever Co-Tweets?

The power of a social brand is in bringing people together. So when one of the biggest social platforms debuted a new capability for combining two profiles sharing the same content, our team at TSL was quick to jump in and test it out.  Last month Twitter introduced a new tweet method called CoTweets, where […]

Hands On With The Snap Pixy

We got our hands on the new Snap Pixy drone and DID NOT fly it into anyone’s head in the office thank you very much. Pixy is a simple-stupid, autonomous selfie drone that works seamlessly with your Snapchat app and then exports photos and video directly to your Stories and phone’s camera roll. Although it […]