Our Award-Winning Work Won Awards!

We don’t do it for the hardware, but we’re not mad about our amazing client work being recognized as best-in-class. The American Advertising Awards competition, home of the ADDY Award, recognizes and rewards the creative spirit of excellence in the art of advertising. It is the advertising industry’s largest and most representative competition, attracting over […]

3 TSL Takeaways From SXSW 2023

This March marked the 36th year of South by Southwest (SXSW) in Austin, TX, and this year we sent a crew of six TSL-ers to connect with other industry leaders from around the world, learn about the latest trends, and spend dedicated time thinking about what’s ahead. Here are just three (of many!) takeaways from […]

Generative Art is Trending

Generative art tools have been trending this month. As a social media agency, The Social Lights is never afraid of emerging technology and instead we jump into exploring how to use it to increase our creativity and value to our brands. For example, when the A.I. tool DALLE-Mini became available this summer, we helped two […]

Little Miss Trending Topic

When it comes to trending topics and remix memes, one of the most popular and fastest growing examples last month was Little Miss.  Taking inspiration from the children’s classic series Mr. Men and Little Miss, this meme format started on Tumblr last year but spread like wildfire in recent months – powered by Twitter, then […]

Are These The First-Ever Co-Tweets?

The power of a social brand is in bringing people together. So when one of the biggest social platforms debuted a new capability for combining two profiles sharing the same content, our team at TSL was quick to jump in and test it out.  Last month Twitter introduced a new tweet method called CoTweets, where […]

Hands On With The Snap Pixy

We got our hands on the new Snap Pixy drone and DID NOT fly it into anyone’s head in the office thank you very much. Pixy is a simple-stupid, autonomous selfie drone that works seamlessly with your Snapchat app and then exports photos and video directly to your Stories and phone’s camera roll. Although it […]

3 Ways Your Brand Can Get Started With Web3

Dating back to the earliest days of the internet and social media, there has always been tension for brands between investing in emerging communication technology while balancing risky investment (and precious time!) in efforts that may not play out or pay off. It can be a long road to build support for new communication technology […]

Why We Need More Human Leadership

Emily Pritchard was a recent guest on the Messy & Magnificent podcast with Karlee Fain. Emily shared her unique perspective on how allowing for a greater element of humanity in the workplace opens the doors to better relationships and more collaborative productivity. She spoke to challenging the traditional paradigm of leadership through a human lens, […]

3 Takeaways From VeeCon

Last week Minneapolis hosted the first-ever VeeCon superconference at U.S. Bank Stadium, a gathering of thousands of VeeFriends NFT owners who came together to meet, learn, and collaborate. Here are some takeaways from our Chief Creative & Strategy Officer Greg Swan:  VeeCon Is a Community, Not a Marketing Conference From Snoop Dogg to Eva Longoria, […]