Social Media Predictions for 2012

Here are The Social Lights’ Predictions for the State of Social Media in 2012: Shopping will become an increasingly social experience from start to finish. From researching products prior to purchase (comparing prices, reviewing ratings, checking availability, coupon/sale searching) to making an assessment and announcing your verdict post-purchase (leaving positive or negative feedback, tagging items […]

Twin Cities highLIGHTS: New Year’s Eve

Read Twin Cities highLIGHTS for everything you need to know about ringing in the new year in the Twin Cities! Made from the minds of The Social Lights team, we provide our advice and experiences related to all things New Year’s Eve. From fashion tips to party planning advice, we’ve got you covered to ensure […]

Shift Happens.

SHIFT HAPPENS. And we DARE you to embrace it. The Social Lights dare you to Shift to Social this 2012. We mean shift your advertising or traditional marketing budget to social media strategy, monitoring and creative campaigns. There is something big, something mysterious, something almost magical happening. Social Media is getting harder, better, faster, stronger…just […]

Introducing…Embedded Tweets!

https://twitter.com/#!/SocialLightUp/status/144194604357517312 http://twitter.com/#!/MissMarthaMae/status/144962003348361217 https://twitter.com/#!/SocialLightUp/status/144131199793774593 Oh What Fun it is to…embed tweets! #GeekChic #NerdAlert {I think it’s time we embed random hashtags as well!}

Millennial Marketing

Generation Why? As marketers in the middle of the “Millennial Generation” (18-28 year olds) aka Gen Y, The Social Lights are socially savvy and digitally connected. Our generation has grown up with the Internet and mobile phones, but let’s not forget that we too had to put up with dial-up and landlines during our youth. […]

The Changing Face of Communication

The Times they are a Changin’ [slideshow] by AC Johnson Photography Gone are the days of typewriters, rotary phones and snail mail…of dial-up, phone books and dusty dictionaries. Enter – Digital Correspondence. Smartphones, emails in rapid succession, texts, DMs, status updates, push updates, check-ins, incessant email checking… It is APPsolutely time to embrace these new […]

Black Friday Goes Social

Black Friday. You either enjoy it or avoid it.  However, the recession coupled with the digital age has turned the tables with consumers in control and retailers doing whatever it takes to get us into their stores. Black Friday has been a holiday tradition for over 30 years.  The phrase “Black Friday” was coined in reference to […]

Just in Time for the Holidays!

A Special Announcement from the elves at The Social Lights™ Ok, we realize it is a bit early to start celebrating the holidays. But we just can’t help it. 2 GINGERS IRISH WHISKEY™ launched in Twin Cities liquor stores last week, just in time for the holidays! Take a minute (ok, we lied, 1.5 minutes) […]

What Do You CRAVE?

The Social Lights usually crave coffee, baked goods or a juicy steak…but this time we are talking about the Minneapolis / St. Paul “Ultimate Guide to Women-Owned Businesses in the Twin Cities.” The 2nd Edition of CRAVE Minneapolis / St. Paul features 100 female entrepreneurs spanning a variety of industries – from fashion tape to […]

Can I Get Your Number?

No I’m not talking about that barely seen Anna Faris romantic comedy.  And I’m not trying to ask you out on a date.  I’m talking about Klout.  Klout analyzes all your social media platforms and gives you a score out of 100 based on the influence you have over your Facebook friends and Twitter followers. […]