Navigating the Social Space with Lana Berry

Lana Berry notes authenticity and open conversation as two constants in the social space. As relationship-building continues to act as social media’s cornerstone, those who succeed in building strong followings on are often the same brands and individuals who find ways to tap into these pillars. Lana is Exhibit A. The social media manager-turned-influencer has […]

Social Media Trends Report: Q2 2016

We’ve sorted through the latest and greatest social media trends and platform updates to produce a new Social Media Trends Report. The deck describes the major social media updates from Q2 2016 and what they mean for your business. [slideshare id=64030041&doc=tsl2016q2trendreport-160714152514] What’s Trending on Social Media This Year? Livestreaming From Chewbacca Mom to political protests, livestreaming is […]

2016 Social Media Trends You Should Know About

Lucky for you, we’ve sorted through the digital noise to produce the 2016 Social Media Trend Report which describes the major social media updates from Q1 2016 and what they mean for your business. [slideshare id=61208607&doc=tsl2016socialmediatrendreport-160421200427] What Are the Themes From the Quarterly Trend Report? New Video Features From longer Instagram videos to the rise […]

3-Emoji Review: Is New Twitter A Sandwich Or No?

New Twitter Heart Breaks America’s I’m going to be completely transparent with you here. This is how I feel about the new “like” feature on Twitter. In case you’ve been living far, far away riding your own star across the universe, Twitter changed their favorite feature “star” to a “heart.” Why? They claimed a heart […]

3-Emoji Review: We Make It MSP

A Literal Minnesota Movement Make It. MSP. is a collective effort of Greater MSP, various makers groups and other involved community members to create a destination for people who are considering making the Twin Cities their new home. #MakeItMSP started trending on Tuesday. Why, do you ask? They held a press conference announcing the official launch […]

3-Emoji Review: The People vs. The Peeple

Facebook Pays Homage to the Selfie, In a Moving Way Thanks be to Facebook, for “animated selfies” can almost populate pages everywhere. Facebook will soon allow you to upload short, looping clips as your profile pic. Thank GOD this wasn’t a thing when I was in college. Those late night dance parties forever will be […]

Artist Revealed: The Truth Behind The Donald Trump Man Bun

When it comes to social media, artistic credit can get lost in the mix of retweets and copy/paste. As a matter of fact, social piracy swallowed our friend Alex Uncapher, a Minnesota DJ, who has that magical photoshop-freeform-pen touch and knows his way around a man bun. Don’t mean to burn your iris’ but we’re […]

#TrendsTuesday: Stolen Tweets and Vertical Videos

Social media evolves at the rapid-fire pace of the internet. Here’s a rundown of some of the most recent and relevant social media news and trends, so you can keep up with new possibilities and changing functionality. Don’t be surprised if your Twitter page doesn’t look quite right –  it’s probably because Twitter tore down the wallpaper. Twitter […]

#TrendsTuesday: Facebook shops and new ways to Snap

Social media evolves at the rapid-fire pace of the internet. Here’s a rundown of some of the most recent and relevant social media news and trends, so you can keep up with new possibilities and changing functionality. Ever since Facebook launched messenger as a standalone app, it’s been clear they aim to keep users within their own framework […]

Social Media Strategist Catherine Engel Dishes On Analytics

Digital and social media strategist Catherine Engel knows her way around analytics and reporting, so lucky for The Social Lights CMTP class, she offered plenty of wisdom on the topic. Engel’s presentation aimed to give students an understanding of the role of analytics for digital and social media, as well as types of metrics and […]